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We're not what you would expect. In a good way.

We're not here to make you look pretty or sound good. Sure, we do that too, but that follows naturally after we've defined the core of your company. This initial step is crucial to producing authentic avenues for you to share your business with the world. So if you need an ad or some letterhead or a website, be prepared for us to ask you to start at the beginning. Let's figure out who you are first. The rest—including your customers—will then come easily.

Brand As Business

The Mindset

Studies have shown time and time again that consumers make their decisions based on emotion—not logic. At Tōdem, we give you the tools to create that emotion for your audience through branding. Branding, then, is an essential business practice, as it influences almost every dollar you bring in.

Healthy Business

Successful, healthy businesses start with a well-defined core that's comprised of your company's defining principles. If all of this sounds like a foreign language to you, don't worry. We'll walk you through the process and help you determine what makes you, you.

Healthy Brand

Your core then leads every aspect of your brand. It affects your product (or how you function), your visuals (or how you're perceived), your reputation (or how people talk about you) and your employees (or how customers interact with you on a human level).

THE 4 COMPONENTS OF A HEALTHY BRAND & YOUR CORE
1 - Function
2 - Perception
3 - Language
4 - People
Your Core
The Secret Ingredient

Your core is the common thread woven throughout each component of your brand. It's the key to company loyalty, effective communication, and long-term success.

The Partnership

We don't do a-la-carte.

We're not a logo factory. If you only need someone to do your social media, that's not us. We're all-encompassing, starting from the foundation and building from there. Yeah, it sounds like a lot, and we're aware of that. But we're also not afraid of it, and we promise you that if you go down this path with us, you'll have the tools you need for your business to survive and thrive in our ever-changing world.

Vision & Leadership

Our team has years of experience in industries that run the gamut, from sales to marketing, higher education to retail and lifestyle. This shared knowledge, paired with our research and success, allows us to advise you with clarity and confidence.

Long-Term Partner

Through our process, we'll equip you with all the tools you need to go out on your own. You won't have to rely on us every time you need something, as you'll feel confident in your core leading you through all aspects of your business. However, we're in this for the long haul, so should you ever find yourself needing something else, we'll pick right back up where we left off.

We are thinkers, creators and get-shit-doners. We are designers, inventors and visionaries. And we are here to help you leverage the best aspects of yourself.

What You Gain

More Than A Logo

Through our work with you, you'll gain so much more than what you previously assumed was a brand. You'll have a strong foundation that guides how your business functions—from the first conversation with a customer to the time you put that last invoice into the mail. You'll feel confident in how you're presenting yourself and who you are as an organization.

Working With Us Can Help You:
  • Gain a deeper understanding of your company.
  • Improve your employees' alignment with your values.
  • Create cohesive and consistent visuals.
  • Achieve authentic messaging.
  • Determine your key points of impression.
  • Strengthen every facet of your business.

How This Works

Not sure where to start? No worries. We'll help you plan your path, and we'll be with you every step of the way. You'll arrive on the other side more confident of who you are and where your business is headed.

1 - Identify Your Needs.

We'll start by listening to you and learning your hopes for your business. You'll share with us what works, what doesn't, and how you hope to improve.

2 - Customize a Plan.

After we've learned more about you, we'll put together a plan just for your company. This could include anything from a website design to workshops with your employees, logo creation to long-term plans for growth.

3 - Define Who You Are.

This is the fun part. Through our verbal brand process, we'll get to the core of your business's identity. This inside-out approach guarantees authenticity from the start, and the creative stuff easily follows.

4 - Put Things Into Motion.

We put pen to paper and bring your ideas to fruition, always being guided by your core. You'll be amazed at how well it works and how much fun you have along the way.

Seen enough and ready to roll? Or still have questions?
LET US KNOW!

Client Gallery

We work with established businesses, growing businesses, startups and franchises. No matter who you are, we always begin the same way: by defining your identity and establishing your unifying principles. From there, the process takes shape in a number of ways depending upon your needs. Below are a few examples of businesses we've worked with and what's come to fruition through our partnership.

Davis Orthodontics

Davis Orthodontics needed a fresh look that captured the personality and energy of Dr. Buddy and his staff. We needed it to appeal to both kids and their parents. Our mission was to develop a brand that was both fun and energic, yet somewhat conservative and professional. We landed on a clean, modern version of Dr. Buddy’s iconic bowtie and brought in loads of fun with three colorful patterns.

BRAND ENGAGEMENTS
Logo & Branding
Collateral
Promotional Items
Stationery

Kester Search Group

Kester Search Group is a recruiting company well on its way to doing great things. They understood from the start the importance of a brand that matched who they are as a company and as a group of individuals.

BRAND ENGAGEMENTS
Logo & Brand Design
Website
Thought Leadership Blog
Promotional Items
Collateral
Stationery
Signage

Highlands Center for Women

Highlands Center for Women branched out to become the only independent OBGYN office in Greenville and needed a fresh look to go along with their big change. Their mission is to empower women and encourage them to embrace and celebrate all aspects of being a woman, and their new brand supports this effort.

BRAND ENGAGEMENTS
Logo & Branding
Launch Event
Promotional Items
Collateral

Pintail Capital Partners

These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."

BRAND ENGAGEMENTS
Naming
Logo & Brand
Website
Stationery
Promotional Items

Narramore Architecture

These guys are not your typical architects. They are down to earth, funny, and without a doubt, dependable, honest and talented. Their new brand is a little bit of old, a lot of new, and resonates with folks just the way they were hoping it would.

BRAND ENGAGEMENTS
Logo & Branding
Website
Stationery

Kate Pennington

Kate discovered her passion for helping others and ran with it. She is now a family and marital therapist in Nashville, Tennessee. Seeking a therapist can be scary and uncomfortable. We took an aspirational and positive approach to her brand as a way to show people therapy offers hope.

BRAND ENGAGEMENTS
Logo & Brand
Stationery
Website
Brochure

Apex Allergy

Apex Allergy is an independent medical practice whose mission is to show patients that going to the allergist can be fun. These doctors are committed to solving your problems with a good attitude and maybe even a little humor.

BRAND ENGAGEMENTS
Naming
Logo & Branding
Website
Stationery

Ramage Lewis

With the wave of millennials entering the workforce, Ramage Lewis knew it was time for a change if they were going to appeal to the new generation of accountants. Their new brand stays true to their traditional roots but adds enough personality to show they are more than just number crunchers.

BRAND ENGAGEMENTS
Logo & Branding
Launch Event
Promotional Items
Signage

Hall Handcrafted

Shane Hall is a true craftsman and capturing that along with his down to earth personality was our mission. We brought in hand-drawn elements and designed the primary logo so he could easily brandish it on his work.

BRAND ENGAGEMENTS
Logo & Brand
Website
Stationery

Prodoh

Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we continue to help these headstrong entrepreneurs take their brand to the next level and seek new ways to have a little fun.

BRAND ENGAGEMENTS
Brand Extension
Collateral
Custom Art
T-shirt Design

Cache & Company

Starting your own business is hard. But when it's your passion and you know it's EXACTLY what you should be doing, all of the hard work pays off. It also makes our job easier! We didn't have to dig too far to see Cache & Company is all about helping you tell the story of your life through the beautiful things in your home.

BRAND ENGAGEMENTS
Logo & Branding
Stationery
Signage

Additional Brands

We have had the privilege to work with so many brave entrepreneurs. We love each and every one of them and enjoy watching them grow!

BRAND ENGAGEMENTS
Logo & Branding
Stationery

Indigo

The color indigo symbolizes devotion, service, honesty and dignity. Indigo Pediatric Dentistry's devotion to patients and desire to serve others, with honesty and dignity, is personified through their name. Indigo also represents inspiration and magic, like the experience they create for their patients. Compassionate, reliable, and trustworthy, the color indigo symbolizes some of the greatest strengths of this unique practice.

BRAND ENGAGEMENTS
Naming
Logo & Branding
Promotional Items
Website
Stationary

McCord

McCord Property Advancement is a management company with a niche focus on grocery-anchored shopping centers throughout Georgia, Alabama, South Carolina and North Carolina. They hope to help with the revitalization of small-town shopping centers across the Southeast and thrive on bringing new industry to communities in an effort to help ignite those economies.

BRAND ENGAGEMENTS
Logo & Branding
Website
Promotional Items

Match Grade

Match Grade Advisors are a highly specialized 401(k) advisory and investment management firm in Greenville, SC. Their specialty is taking existing plans, pinpointing problem areas and making changes that will increase efficiency and maximize the return for each individual. Most people need a better process, not a completely new plan, and that is where Match Grade comes in!

BRAND ENGAGEMENTS
Logo & Branding
Website
Stationary
Promotional Items

Piedmont Landscapes

What do you do when there is an attachment to the old but a desire for something new? You take the old, make it better, then thoughtfully pair it with the right kind of new - just like we did for Piedmont Landscaping. We brought Piedmont Landscaping into the present without abandoning the past. The brand now accurately represents the trustworthy, dependable, and just downright kind-hearted nature of the company.

BRAND ENGAGEMENTS
Logo & Branding
Website
Promotional Items
Stationary
Truck Decals

Tamarack

Tamarack Investments is an ambitious commercial real estate investment firm located in Atlanta, GA. They are the quiet leader and strong base behind major investment deals that are at the forefront and more visible. Their logo represents the understated strength of the company. Using all caps was deliberately chosen to demonstrate a sense of confidence and boldness.

BRAND ENGAGEMENTS
Logo & Branding
Website
Promotional Items
Stationary

Axis 85

ax•is: noun
- a straight central part in a structure to which other parts are connected.

The industrial park sits right in the center of the Southeastern distribution axis known as Hwy 85 (I-85 runs from Richmond, VA to Birmingham, AL). The central location provides an exceptional location for distribution of goods throughout the region.

The stark contrast and strong angles in their logo continue the bold visual theme of the brand. By being crisp and clean, it forces the focus to be on the icon and the meaning behind it.

BRAND ENGAGEMENTS
Naming
Logo & Branding
Promotional Items
Stationary
Website

McGehee

When creating the brand for McGehee Real Estate Co. we brought in a slight athletic feel to capture the competitive, goal oriented passion Jeff applies to both sports and work alike. Not only does he enjoy pushing the limits of his own capabilities, he enjoys doing the same for his clients as well. Jeff McGehee and his real estate company take a holistic approach to each transaction. They bring a genuine and sincere desire to better their clients’ lives through a balanced approach to buying and selling property. Regardless of which service they offer, they will take this same approach.

BRAND ENGAGEMENTS
Logo & Branding
Stationary
Website

Meet (Or Chat)

Think we're a fit and want to hear more? We'd love to meet you in person, and if that's not possible, a phone call or email is great too.

hello@todembrands.com
864.448.0600
Connect

Check us out. We're not shy.

Mailing Address

TŌDEM, LLC
141 Traction Street
Greenville, SC 29611