Great branding empowers companies to move forward with intentionality, originality, and authenticity. It builds brand power, brand equity and gives control over how others perceive you. The following client highlights demonstrate what we mean by creating brands that put purpose, people, and meaningful design at the heart of what they do and morph from a commodity into a vehicle from which to accomplish more.
Sometimes our clients come to us with nothing more than an idea, and they need our help making that idea a reality. And if they have come to us, then they have probably "been there and done that," making them fully aware of the benefits branding has to offer. No matter where you are with your "formal" business plan, if you're committed to the task at hand, we'll help make your dream actuality.
Imagine trying to learn in a bamboo shelter with a tin roof, water pouring in, making it nearly impossible to focus or study. Or picture working tirelessly to build a small business–desperate to support your family–but with no tools or way to reach customers. This is the daily reality for many in Cabrera, Dominican Republic. Jessica and Rupert McCormac have taken action to offer opportunity to those in Cabrera who are determined to work for a better future.
The Cabrera Center for Progress is a community center in Cabrera, Dominican Republic dedicated to enriching the lives of local residents by inspiring positive, lasting change. The Center will provide residents of the area opportunities for skill training, medical support, and various other initiatives to better the community and the wellbeing of its people. Through programs that strengthen individual capabilities and develop valuable skills, the Center hopes to spark a ripple effect of empowerment throughout the community.
Brand Goal: Exhibit value in the Cabrera community as a safe, inclusive, and welcoming space for locals to receive education and support, while becoming recognized throughout the Dominican Republic as an organization that educates and elevates the skills in the community. Also, establish legitimacy so that donors can rest assured their money is going to a worthy cause.
Verbal Brand
Visual Brand
Website
Foundational Marketing
Purpose: To facilitate lasting change in the lives of others.
Vision: To incite lasting change in the community of Cabrera by providing safe, inclusive, and accessible opportunities that strengthen the skills and capabilities of those who live there. By enriching the lives of these residents through programs designed to empower and enhance their skillset, we aim to ensure Cabrera can be sustained from within. It is our desire to inspire an environment of giving, learning, and connection by bridging local needs with global support.
The visuals had to be as strong and vibrant as the community they were created for. Through bright, crisp colors and imagery reflecting connections being established, we aimed to capture the vibrant Cabrera that is being supported. We also integrated representations of layering, building, and growing to show the gradual positive change that the Center will bring.
Brand Application Engagements:
With the guiding principles of welcoming every individual with open arms and hearts and coming together for the common good, we helped Cabrera Center for Progress:
The visuals had to be as strong and vibrant as the community they were created for. Through bright, crisp colors and imagery reflecting connections being established, we aimed to capture the vibrant Cabrera that is being supported. We also integrated representations of layering, building, and growing to show the gradual positive change that the Center will bring.
Brand Application Engagements:
Logo & Visual Identity Creation
Website Design
Presentation Materials
As an organization established by a desire to give back, we are committed to fostering an environment that is supportive to all involved. We believe in the ability to improve the lives of all that we encounter through intentional efforts and meaningful support. We will work to ensure that everyone in our organization—from service partners to project coordinators to volunteers—will all obtain a sense of belonging, purpose, and appreciation from the work they are a part of.
Armed with a strong brand that included a freshly created pitch deck and website, the McCormacs ventured to Cabrera to continue their work. With their new brand and the confidence it provided, they have been able to secure more donations and are now at the finish line with the construction of the Center.
The Spinx Company is no stranger to the convenience business. While “Making Life Easier” has always centered around the ability to fill up your tank, Spinx is ready to introduce an elevated convenience to the heart of Greenville’s downtown, all without their mainstay of fuel. So how do you differentiate this market concept from their current gas and convenience stores? That’s where we came in.
Regardless of whether you're a visitor, local, bar hopper, or on-the-go professional, the new Spinx Market & Eatery promises patrons a delightful—even memorable—convenience experience. This modern soda shop of sorts is strategically located in Greenville's West End and takes pride in its approachability, enjoyable atmosphere, and commitment to elevating the downtown experience. Extended hours, thoughtful offerings, and a brief respite before you're on your way are just a few ways the Spinx M & E will make your time downtown even better.
Brand Goal: Establish the Spinx Market & Eatery as the "go-to" spot for an elevated downtown convenience experience.
Verbal Brand
Visual Brand
Exterior Concepts
Environmental Graphics
Interior Concepts
Purpose: To make life happier.
Vision: To craft a community-centric market and eatery designed to make your day downtown better, not just easier. The Spinx Market & Eatery’s knack for having what you want, paired with its inviting atmosphere and unique selections, will bring you and your friends back time and again. The M & E will become a Greenville "must-do," a delightful surprise, and a West End landmark. The brand will be synonymous with its commitment to quality and hospitality, the products a welcomed addition to any social setting, and the experience one you won't forget. Spinx’s roots are in making life easier, but as they elevate their craft and share their gifts, providing happiness will become its legacy.
The Spinx parent brand is designed to help people on-the-go, while the Spinx Market & Eatery is meant to help you slow down, be present, and enjoy the moment. The brand's logo is nostalgic yet timeless, elevated but approachable, fun yet classy, designed to stand the test of time and appeal to people of all ages, stages, and walks of life.
The Spinx M&E brand is characterized by a deep red color, which evokes a sense of nostalgia reminiscent of striped popcorn boxes, picnic blankets, and retro diners. The brand's friendly, adventurous personality is emphasized through a collection of colors, illustrations, and graphics that create a unique and exciting downtown experience.
Brand Application Engagements:
Whether pouring your beer or making your lunch, the Spinx Market & Eatery promises to do so with a friendly, easygoing attitude. You are enjoying your day, and your visit to the M & E will only improve it. The store will be clean, the bathrooms fresh, and the displays organized and inviting. You will never feel rushed or unimportant and, hopefully, leave feeling as though you've always known them.
We helped Spinx craft the foundation for their new concept (which will hopefully expand to other downtown cities) by:
A picnic, a soda shop, and a beer garden all have something in common - they provide a place and space where you can pause and enjoy the simple things. They allow you to slow down, be present, and savor the moment. The Spinx Market & Eatery in downtown Greenville is just such a place. They welcome you to come and stay a while, whether that means just a few minutes or a little longer. You set the pace and they are happy to make your day a little brighter. From friendly and attentive staff to delicious culinary creations and thoughtful on-the-go items, the Spinx M & E is delighted to have you as their guest and looks forward to seeing you again soon.
The Spinx Market & Eatery is currently under construction at the old Cook's Station site located at the intersection of River and Augusta Street in West End Greenville. The historic building will be modified to pay homage to its original use as a filling station.
The market will cater to pedestrian traffic and provide delivery options, serving elevated quick-service food offerings that will be prepared on-site, fresh local goods, gifts, and on-premise alcohol. The renovated property will feature a covered patio for pedestrian and delivery access, a grassed open space, and a children's play area.
The new Spinx Market & Eatery is expected to open later this year. Keep an eye out for it!
When Bern and Mary DuPree and several friends realized their children had classmates in unstable living situations, they felt compelled to help. With the creation of a non-profit real estate holding company, Alice House, they could assist families with children in grades K-12 to escape housing insecurity. Providing shelter and stability to children with housing insecurities is the heart of Alice House. From their new sustainable living conditions come enhanced educational and economic outcomes, leading to more opportunities for success. Alice House equips families with the support and resources to build a better future, creating lasting change and building a stronger, more resilient community for generations.
Brand Goal: Develop a visual identity that captures the stability and hope Alice House provides, while establishing a strong foundation and recognizable brand from which they can grow and thrive.
Verbal Brand
Visual Brand
Foundational Marketing
Promotional Design
Website
Rebecca Gault is a mom who struggled to find clothes to fit when she was a child and discovered that the struggle continued as she was raising her own tall children. She decided to take matters into her own hands and created a clothing company with long-legged kids at the heart of their styles and designs. We were tasked with developing an insightful name and brand that would set this unique and inspirational company up for success.
Brand Goal: Appeal to the emotions by revealing how proper-fitting clothes can inspire confidence, free movement, and fun, while clearly communicating what makes Ducks & Drakes unique.
Verbal Brand
Naming
Partial Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Branding
Packaging Design
Website/ eCommerce
Photography Art Direction
Content Marketing
Strategic Planning
Two friends started a side hustle of cleaning commercial property and Airbnb's. Before they knew it, their business had grown so rapidly that they could both quit their day jobs and focus on growing their thriving cleaning business. When they came to us, they had plans of entering the residential cleaning arena, as well as big ideas of potentially creating a line of cleaning products. We set them up with the visual brand they needed today, with the brand components that afforded them the opportunity for continued growth. The sky is the limit for these ladies, and we’re excited to see where their solid brand helps take them into their dynamic future.
Visual Brand
Foundational Marketing
Illustration
If you've suddenly found yourself swamped with customers or are planning to expand, that means you're doing something right. But before you pat yourself on the back, let's make sure you have everything in order. Now is the perfect time to solidify your identity and streamline the way you portray your company so that as you continue to grow, you stay true to who you are.
When nationally recognized institutions for new play development shut down during COVID, a void was left in the creation of original works. Seeing Greenville’s potential, the South Carolina New Play Festival was founded to fill that gap and establish the city as a beacon of innovative theater.
South Carolina New Play Festival (SCNPF) is a nonprofit organization dedicated to developing and showcasing new and original works of theater including plays, musicals, and variety acts. Each year, SCNPF hosts a multi-day festival in Greenville, South Carolina, featuring script reading performances and a Broadway cabaret. By providing playwrights with a platform to develop their work and receive live audience feedback, SCNPF fosters connections between local talent and nationally recognized theater professionals. Performances take place at various venues throughout the city both inside theaters and outdoors in parks and on streets, turning Greenville into a hub for creative storytelling and theatrical innovation. Beyond the annual festival, SCNPF supports year-round development opportunities for artists and playwrights through workshops and masterclasses for professional development and student enlightenment.
Brand Goal: Establish recognition as a premier platform for new works in theater, while embracing and uplifting local talent and offering a variety of high-quality productions that everyone can appreciate. Ultimately, being recognized as a fun and exciting event in Greenville that people throughout the Southeast come to enjoy.
Verbal Brand
Visual Brand
Promotional Design
Experiential Marketing
Purpose: To be a beacon of innovation in the performing arts.
Vision: To be a transformative force in the performing arts industry, setting the standard for the future of American theater and play festivals with bold, innovative works that invoke imagination and unite audiences of all backgrounds. We aim to establish the Greenville community as a renowned industry destination where new voices are celebrated, creativity knows no bounds, and groundbreaking works connect others and elevate the human experience.
Typography takes center stage in the South Carolina New Play Festival brand, embodying movement, action, and personality. The type itself is dynamic, brimming with energy and creativity, making it the art rather than a mere vessel for the message. Its clever design reflects the brand’s innovative spirit, celebrating the bold and transformative nature of new theatrical works. This approach captures the essence of motion and vibrancy, where every letter, like every act, carries its own character and impact.
Brand Application Engagements:
Armed with the values of entertaining with meaning, creating space for all, and believing in the possibilities, we helped SCNPF:
Our organization is rooted in creativity, inclusivity, and respect. We are committed to fostering a space where a multitude of voices are not just welcomed but also celebrated. We believe that great art thrives in an environment of fairness, and we uphold this by providing equitable compensation, meaningful experiences, and thoughtful support to every artist, partner, and team member we work with. We strive to create an atmosphere where taking risks is encouraged, new ideas are nurtured, and every participant—from playwrights to donors to audience members—feel seen, valued, and empowered.
The impact of this year’s festival was significantly amplified with a 20% attendance increase from the previous year. Out of the total 3,500 attendees, an estimated 1,934 were tourists. The programming was made up of 8 staged readings of new plays and musicals, a Live Arts Fair, and an outdoor variety stage—all of which brought together Broadway, television stars, and local talent, reinforcing SCNPF’s commitment to building a bridge between Greenville and Broadway.
Backed by a clearly defined verbal brand that identifies its challenges and goals, along with a powerful, aligned visual identity to share its story, the festival now has a strong foundation to drive continued growth and success.
Is it possible to ever fully reach your potential? Of course, but it takes a conscious effort. Whether you are talking about a person or a building, success requires self-awareness and action to move the needle, and in the case of THS, they don’t want to move the needle; they want to break the gauge. THS is committed to doing what it takes to get the job done right, on time, and with maximum potential top of mind.
As a 100% employee-owned firm, THS Constructors has built more than just buildings—they have built a solid reputation in the industry and countless relationships across the Southeast. Since its founding by Howard Suitt in 2005, THS has grown steadily across the Southeast, building a premier reputation that continues to meet the ever-evolving needs of clients across diverse industries. After 20 years, it was time for an updated brand reflecting a commitment to innovation and continued growth. This brand refresh kept the brand recognition that their company has gained throughout the years while modernizing it for a bold, confident look.
Brand Goal: Display confidence in this new chapter of the company, while adding more approachability to the brand, maintaining the established brand recognition, and furthering the positive reputation THS has built within the industry. The result: Brand elements that are strong enough to stand alone or work together to convey the company’s commitment to quality and expertise with the ability to be successfully applied across a wide variety of applications.
Verbal Brand
Visual Brand Refresh
Website
Foundational Marketing
Promotional Design
Experiential Marketing
Photography/Art Direction
Proposal Templates
Press Releases
Purpose: To enhance the world’s ability to create.
Vision: To set a new standard for the construction industry by establishing relationships as the cornerstone of our process, both internally and externally. The fundamentals we hold at our core today will propel THS forward and set us apart. Ultimately, the THS name will be synonymous with quality, innovation, safety, expertise, and opportunity on an industry-wide scale. Anyone can deliver a building. THS will deliver potential—improving our clients’ ability to create their products and offer them to the world.
Leaning into the memorable yellow that stands out among competition, the refreshed brand palette is more visually pleasing and versatile while maintaining brand distinction. The visual brand reflects ambition, attention to detail, energy, and confidence—all qualities of THS.
Brand Application Engagements:
THS aims to raise the bar, always do the right thing, and invest in relationships. With these guiding values, we helped THS:
At THS, we work as a team and we win or lose together. Every one of us, quite literally, has skin in the game. It’s this level of commitment that builds trust. And when trust is paired with innovation, there’s no limit to what we can achieve together. Everyone has a voice—and that voice is always heard and valued. The buildings we create are the by-product of the trusted relationships we build FIRST. But we aim to deliver more than a building. We aim to deliver potential—to our clients, the products they create, and to our stakeholders.
THS has already experienced measurable results from its refreshed brand, including securing a major expansion project. Their updated identity positions the company for the next 20 years, presenting a more modern and approachable image that strengthens its presence in existing markets while opening doors to new opportunities.
When Clay and Tracy Mardre took over Clay’s family business, they knew that I&M Industrials’ dated look needed a brand refresh. However, they wanted to ensure I&M’s established reputation was still recognizable. I&M Industrials is a full-service industrial distributor throughout South Carolina with over 57 years of expertise. It is known for providing responsive, fair-priced, and high-quality service in the compressed air market. Their size as a family-owned business allows them to offer personalized attention and quick decision-making, catering to customer needs without corporate red tape. They wanted to build on the unparalleled service that had defined their family business for over half a century—blending innovation and growth while maintaining the quality they’re known for.
Brand Goal: Create an updated brand that nods to their previous branding with a fresh new look that is both eye-catching and easily identifiable.
Verbal Brand
Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Website Reskin
When ACS came to us, they were already a fast-growing, innovative, and successful company that offered the largest selection of superior-quality air compressor parts both on-location and online. They grew so rapidly that ACS originally came to us wanting us to create a customer journey map to help them more clearly understand their customers’ experience and make it the best it could possibly be. Our work together went so well, it morphed into developing an elevated visual brand (including a simplified logo with more flexibility) and office environmental graphics that could be implemented in both their current and new office locations – they already had a strong internal culture in their established office location and wanted that unified pride to extend into their second location as well.
Brand Goal:
Refine and perfect a consistent and on-brand experience for both ACS customers and employees through key messaging, a refreshing narrative, and a more-intentionally developed visual internal culture experience in both of their office locations.
Verbal Brand
Partial Visual Rebrand
Customer Journey
Touchpoint Mapping
Foundational Marketing
Experiential Branding
eCommerce Messaging
Packaging Design
Strategic Planning
As a company, Dovetail might be a relatively new player in the Upstate’s construction industry, but founders Chase Lanier and Eric Segale bring a wealth of experience and knowledge from one of the larger players in the business to the table. Together, they’ve built a full-service General Contracting firm with a focus on light commercial and industrial builds. Their complementary strengths and experience provide a well-rounded perspective and enable them to approach each project with intentionality and determination. Ready to take things to the next level, they wanted to fine-tune their brand to reflect the precision and attention to detail in each and every job they take on.
Brand Goal: Refine the current visuals to convey the same level of craftsmanship Dovetail brings to its builds and convey who they are and what they do with clarity through a streamlined brand narrative.
Verbal Brand
Visual Brand Refresh
Website Refresh
Foundational Marketing
Proposal Templates
Change is inevitable, and change may be the difference between success and failure when it comes to your business. When ownership, leadership, structural, or generational shifts occur, a change in your brand may need to follow. We can help you navigate this change and arrive on the other side better than ever.
With the purchase of Galloway-Bell Insulation's industrial division from an outside entity, Partner Cally Galloway had the opportunity to finally become the sole owner of a new (but not so new) insulation company.
Galloway Insulation (formerly the residential and commercial division of Galloway-Bell, Inc.) has proudly served the Upstate with quality insulation services since 1972. While the "new" company required a new name and identity, Cally Galloway set out to honor his late father's legacy and previous partner while making it his own. Over the decades, the three previous partners were known for their experience, expertise, and strong reputation for an unwavering commitment to quality, honesty, and reliability. And this would remain. But now it was time to infuse Cally's personal values into Galloway Insulation's new visual identity that would take his company through the next 50 years.
Brand Goal: To smoothly transition from Galloway Bell, Inc. to Galloway Insulation with a new, refreshed look while also capturing the qualities that made the former Galloway Bell, Inc. one of the most resilient insulation companies around.
Verbal Brand
Visual Brand
Promotional Design
Experiential Marketing
Environmental Graphics
Website
Purpose: To strengthen others by connecting good people.
Vision: To do more than just install insulation—we build stronger people. While insulation itself is hidden within the walls of a building, its impact is profound: creating more efficient, cost-effective spaces that benefit our customers. Similarly, the work we do to support and develop our employees may not be immediately visible, but it has a lasting effect. By fostering growth, confidence, and a sense of worth among our team, we help individuals reach their full potential. When people thrive, good things happen.
The color palette showcases warmth with welcoming nature tones that radiate approachability and loyalty. When paired with the bold icons and graphics that symbolize connection and pieces coming together, this new look communicates the goal of Galloway Insulation—connecting good people and doing great work.
Brand Application Engagements:
Equipped with strong values that were instilled by their founder, Cally Galloway’s father, we helped Galloway Insulation:
Galloway Insulation’s goal is pretty simple—to connect good people. Through our long-standing commitment to honesty and reliability and our strong reputation, we have been able to build a company grounded in repeat business and loyalty from the other skilled professionals we work with. We pride ourselves on being a conduit for good people and good work, and this empowers us to strengthen others and foster growth, confidence, and sense of worth for all involved. By cultivating open, transparent relationships and holding each other accountable, we’ve created a business culture that thrives on genuine connections, mutual respect, and a dynamic web of connections that benefits everyone involved.
With a clearly defined verbal identity and refreshed visual graphics, the company now has a strong foundation to build upon moving forward. Cally Galloway has successfully honored the legacy of his father and their former partner while shaping a refined brand for the future—one that is both distinctive and enduring, and that the company can proudly stand behind.
For more than 20 years, Emerald Coast Children’s Advocacy Center (ECCAC) has served as a safe haven for children of abuse and neglect to find refuge, confront their trauma, and restore their hope for a brighter tomorrow. Entering a time of growth and expansion, the non-profit organization wanted its brand to reflect the caliber of care, level of expertise, and beautiful transformation the children and families served experience in its care.
ECCAC believes in walking the journey of healing with the children and families it serves. They provide a safe, child-friendly environment for these kids to feel seen, heard, and supported. As a member of the National Children’s Alliance, ECCAC brings representatives from more than 11 government agencies under one roof to advocate for children throughout the entire process of their journey. Beyond advocacy and evidence-based therapies, ECCAC strives daily to educate and prevent such terrible events from occurring in the first place. They are an organization aimed at restoring hope and transforming lives for the better—believing that the hearts they heal today will become the hearts of tomorrow’s leaders.
Brand Goal: Elevate the brand narrative and visual identity to represent the caliber of service the organization brings to the community in a positive way—ensuring that the seriousness of the topic at hand is not lost but the greater message of hope and positive impact shines bright.
Verbal Brand
Visual Brand
Brand Launch
Brand Illustrations
Foundational Marketing
Website
Photography
Values Alignment
Strategic Planning
Brand Training
Purpose: To create a better future by healing hearts today.
Vision: To one-day end child abuse and neglect by cementing our reputation in the community, providing a child-friendly model of advocacy, raising awareness of the issues at hand, and educating children on critical prevention techniques, queues, and safety habits needed to protect themselves. In doing so, we will build a better, healthier future by healing children's hearts today.
ECCAC’s visuals depict transformation, simple childhood joys, and moments of celebration. They convey a sense of renewed hope through bright, energetic colors, child-like “cut-paper” illustrations, and optimistic potential. Every visual, from the brandmark in the logo to the illustrations throughout the website, works to tell a visual story of the lasting impact the organization is making in the lives of those they serve.
Brand Application Engagements:
Website Design
Brand Illustration Library
Stationery Suite
Social Media Graphics & Templates
Presentation Materials
Communication Tools & Templates
And More!
ECCAC firmly believes that the key to ending child abuse and neglect is prevention—and the key to prevention is awareness. Throughout the rebranding process, we helped:
ECCAC is a team of people called to a specific line of work with the passion and conviction to take on even the toughest days because they know that their work matters. To outsiders and the families they serve, they’re heroes. But to each team member, it’s an unwavering commitment to their mission and an understanding that anything is possible when they stand united behind their purpose.
ECCAC recently shared its new branding with the world by launching its new website and through strategic communication touchpoints across all organizational audiences. We had the pleasure of leading an internal brand launch and values alignment workshop with their team before the launch, and look forward to seeing the impact and reach of the new brand.
The work has just begun, however. We have so much more on tap for the organization over the next year and cannot wait to see the doors of opportunity that are opened because of the work we’re doing today!
Overview
When opposites attract, they not only build a strong relationship, they also provide the perfect building blocks for a killer dental group. Adam and Neely Carraway took over an established dental practice with a loyal patient base and tons of local street cred. However, their innovative dental approach and exceptional patient care were getting lost in translation. Adam focuses on preventative and restorative care, providing patients with positive dental experiences by preventing tooth decay and gum disease before it becomes an issue. Neely brings her warm and energetic personality into the mix, making each and every patient feel like family. The combination of these qualities resulted in a sophisticated brand that is equal parts innovative and welcoming – a match made in dentistry Heaven.
Brand Goal: Spread Cove’s message of preventative and restorative dentistry far and wide by focusing the branding around protection, warmth, innovation, and the confidence a person has when their teeth look and feel amazing.
Verbal Brand
Naming
Visual Brand
Foundational Marketing
Chris King and Michael Kozlarek had discussed combining forces and opening a law firm together for years. When they finally decided to pull the trigger, they wanted to get the firm started on the right foot with a foundation of strong branding. Both Chris and Michael brought a unique perspective to the practice of law—they prided themselves on providing exceptional legal counsel, strong relationships, and a desire to help others. These qualities allowed them to propel their clients and community towards success, ultimately leading to maximum efficiency and the best possible outcome for their clients.
Brand Goal: Display King Kozlarek’s quest for clarity in helping others achieve their goals by elevating their clients and community toward success and opportunity, while also revealing their vision to bring to life a new, modern way of practicing law.
Verbal Brand
Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Website
Photography Art Direction
Indigo is a pediatric dental practice who takes individualized care and the pursuit of happiness to a whole new level. In the beginning, however, their biggest hurdle was creating and communicating the newly acquired practice was now, in fact, a completely new company and brand.
Brand Goal: Create a meaningful, purpose-driven brand that is distinct from the competition and previous ownership, that embodies the practice’s values, and which creates a memorable, fun experience for all.
Verbal Brand
Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Branding
Touchpoint Study
Touchpoint Marketing
Packaging Design
Brand Workshop
Strategic Planning
Brand Workshop
Branding an event can be just as crucial as branding your entire company. A well-executed event brand serves as an extension of your company's identity, providing your target audience with a unique opportunity to connect with your brand through an immersive experience. At Todem, while we may not specialize in event planning, we excel in helping you enhance your event by crafting and implementing a strategic branding plan.
When Switch approached us to brand their annual Freedom Gala and help make it their largest event yet, we were thrilled to support such a meaningful cause—especially with Tim Tebow as the keynote speaker! Switch is a grassroots nonprofit leading the fight to end local sex trafficking in Upstate South Carolina, with a mission to empower people with practical opportunities to be God's light in the darkness. Inspired by this mission, we developed the visual theme "Be a Prism of Light." Just as a prism combines different colors into a single, brilliant white light, Switch’s collaborative efforts within our community form a radiant force that dispels darkness, illuminates the lives of victims, and strives to end sex trafficking and exploitation. To bring this theme to life, we created a unique save-the-date, a holographic foil invitation that reflects light, a dedicated webpage, and event-day materials and programs.
Theme Concept
Moodboard
Decor Inspiration
Save the Date Direct Mail Design
Invitation Suite Design
Webpage Design
Sponsorship Materials
Event Signage and Programs
After rebranding the Emerald Coast Children’s Advocacy Center (ECCAC), they asked us to elevate the branding for their annual Gala and Golf fundraiser. Drawing inspiration from the whimsical paper cut-out artwork central to their primary brand, we maintained this distinctive style while enhancing the colors and designs to create an enchanting experience for adults. We highlighted the event's high-end quality with touches of metallic gold throughout. Through our invitation and program designs, along with overall event guidance, ECCAC successfully developed a sub-brand that aligned with their main brand while adding a unique flair to complement the weekend's elegance.
Event Logo
Theme Concept
Moodboard
Custom Illustrations
Decor Inspiration
Save the Date Design
Invitation Suite Design
Webpage Design
Ad Design
Social Media Templates
Sponsorship Materials
Event Signage and Programs
Auction Presentation
We’re passionate about giving back to our community, so when the South Carolina New Play Festival (SCNFP) asked for help with their poster design, we were thrilled to support our fellow creatives in bringing this inspiring event to life! The unforgettable showcase infused our city with creativity from the New York theater scene and beyond, featuring musicals, plays, town halls, outdoor variety stages, and a Cabaret. The event graphics captured the vibrant energy it would bring to Greenville, drawing inspiration from our city and the shows highlighted throughout the weekend.
Event Logo
Theme Concept
Moodboard
Custom Illustrations
Print Ads
Digital Ad
Posters & Rack Cards
Outdoor Displays
Lightpole Banners
Feather Flags
Promotional Design
Social Media Templates
Event Signage and Badges
We’ve had the pleasure of designing the invitations and programs for the elegant Hope Ball for years, always weaving the event’s theme into the print graphics to support its worthy cause. With the recent transformation of the Cancer Society of Greenville County into the vibrant Neighborhood Cancer Connection, this year’s ball offered a chance to introduce a fresh twist. We infused the event with new energy, reflecting the brand's refreshing changes through a bright and lively design. The invitations featured vivid colors, crisp illustrations, and a Mediterranean-inspired theme, adding a burst of vitality to the occasion.
Event Logo
Moodboard
Custom Illustrations
Materials for Promotional Events
Save the Date Design
Invitation Suite Design
Social Media Templates
Event Menu and Table Number Design
Event Programs
Branded Napkins
Event Signage
Mavin approached us needing to align their numerous graphic elements to create a consistent brand identity. They were pleasantly surprised by how the verbal brand provided clarity and definition to their visual identity and overall company culture. Excited by these updates, they wanted their employees to share in the transformation. We facilitated an internal brand launch, leading a day of team-building where the new visuals were unveiled, followed by a Values Alignment Workshop. As a construction and maintenance company, Mavin’s employees are often the primary touchpoint for clients, making it crucial that they embody the brand experience. Through the workshop, employees were able to connect Mavin’s company values with their own personal values, adding deeper meaning to their daily work. This alignment not only enriched their individual experiences but also empowered employees to actively bring the brand to life every day, reinforcing Mavin’s values in every client interaction.
After we developed the name, verbal and visual brand, and supporting graphics for Indigo Pediatric Dentistry, Dr. Rula wanted her staff to fully grasp the meaning behind the branding for her new practice. She saw the value in our Values Alignment Workshop, which helps employees explore their personal values and connect them to the company’s values, adding deeper significance to their everyday work. Dr. Rula, deeply committed to both her patients and her team, wanted to establish and nurture the company culture from the outset. During the internal brand launch, her staff had the chance to bond, understand Indigo’s culture, and align their personal values with those of the practice—ultimately resulting in happier employees and a more consistent, authentic brand.
Think we're a fit? Want to hear more? We'd love to meet you in person, and if that's not possible, a phone call or email works too.
hello@todembrands.com
864.448.0600
141 Traction Street
Greenville, SC 29611
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