Great branding empowers companies to move forward with intentionality, originality, and authenticity. It builds brand power, brand equity and gives control over how others perceive you. The following client highlights demonstrate what we mean by creating brands that put purpose, people, and meaningful design at the heart of what they do and morph from a commodity into a vehicle from which to accomplish more.
Sometimes our clients come to us with nothing more than an idea, and they need our help making that idea a reality. And if they have come to us, then they have probably "been there and done that," making them fully aware of the benefits branding has to offer. No matter where you are with your "formal" business plan, if you're committed to the task at hand, we'll help make your dream actuality.
Ducks and Drakes was a brilliant idea when they came to us to develop the brand for their startup children’s clothing company, and we helped bring that idea to life. With tall kids at the heart of their style and designs, they embrace uniqueness and inspire children to be comfortable and confident.
Rebecca Gault is a mom who struggled to find clothes to fit when she was a child and discovered that the struggle continued as she was raising her own tall children. She decided to take matters into her own hands and created a clothing company with long-legged kids at the heart of their styles and designs. We were tasked with developing an insightful name and brand that would set this unique and inspirational company up for success.
Brand Goal: Appeal to the emotions by revealing how proper-fitting clothes can inspire confidence, free movement, and fun, while clearly communicating what makes Ducks & Drakes unique.
Verbal Brand
Naming
Partial Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Branding
Packaging Design
Website/ eCommerce
Photography Art Direction
Content Marketing
Strategic Planning
Purpose: To unleash human potential by giving others the confidence to embrace their individuality.
Vision: To eliminate anxiety created by clothes that don’t fit well and to nurture, confident happy children who can unleash their potential with clothes that fit just right.
Ducks & Drakes’ visual brand symbolizes the combination of all the brand has to offer – simple, comfortable clothes that build confidence through their flawless fit. The colors are bright and fun to represent the positivity the brand creates.
Brand Application Engagements:
Ducks & Drakes believes that each confident child can make a big difference in the world, so we helped them maximize their influence by:
Clothes are empowering. When clothes fit well, kids have the confidence to speak up in class, try something new, or test out a sport. Ducks & Drakes celebrates these differences, so while wearing their clothes, long-legged children are confident and ready to unleash their full potential.
Ducks and Drakes has successfully launched their business with a consistent brand that embodies their spirit at each touchpoint. Customers can clearly understand what they are about and why they exist, inspiring an authentic following. With a strong brand in hand, Ducks and Drakes is poised to meet challenges and grow intentionally.
A husband-and-wife team were taking over a long-standing residential real estate group. They changed the name and wanted to update the brand with a fresh look and energy to celebrate this new chapter of the company.
Alex and Ellis Crigler had a long family history in real estate and were excited to embark on their own journey with their newly acquired company. Their unique approach to buyer and seller representation set them apart from others in the market and allowed them to make each client a priority. With team members listed as either a Listing Agent or Buyer Representative, Crigler Group was able to go above and beyond to create a positive client experience. And their global network through Berkshire Hathaway gave them a leg up in helping to guide both their clients and agents toward success.
Brand Goal: Reveal Crigler Group’s unique approach to real estate to differentiate them from others in the market, while exhibiting how their keen focus on making each client a priority allows them to elevate everyday life and provide an exceptional client experience.
Verbal Brand
Full Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Purpose: To elevate everyday life by helping others reach their dreams.
Vision: To help others reach their residential real estate goals and dreams by making them—and what they value most—a priority. Crigler Group is committed to its unique buyer/seller representation, genuine intentions, and enthusiasm for success, resulting in positive outcomes and an exceptional client experience.
Crigler Group’s visual brand utilizes unique nuances that represent the idea of being the priority. With stacked letters and a simple period at the end of the name, their logo exhibits both prioritizing and their attention to detail with every client. Revealing both the masculine and feminine qualities of the husband/wife team, the boldness of the brand shows masculinity and an athletic team feel, while the lower-case stylized font and other visual elements exhibit approachability and femininity.
Brand Application Engagements:
Stationery Suite
Promotional Items
Print Ads
Email Template
Postcards
Banners
Social Media Graphics
Crigler Group believes that everyone—regardless of financial status or real estate experience—deserves the opportunity to make a sound financial gain, find their dream home, or invest in their future through real estate. We showed that Crigler Group elevates everyday life for everyone by:
Sometimes you just need to know where someone stands. When you work with Crigler Group, there is no doubt who is on your side. They’ve built their entire business model around reassuring each client of the lengths they are willing to go to make them the number one priority. They make personal connections and understand what both their clients and agents value. By nurturing and maintaining a family-friendly, supportive, and growth-minded environment, everyone works in unison towards the same goal and great things happen.
Crigler Group launched their new brand immediately and after having completed the verbal and visual brand process, they were able to eloquently share who they were and how they were unique. Through multiple touchpoints during the launch—from social media to banners at local non-profits they support and everything in between—there was an immediate buzz and excitement around the new brand both internally with their agents and externally among potential clients.
Two friends started a side hustle of cleaning commercial property and Airbnb's. Before they knew it, their business had grown so rapidly that they could both quit their day jobs and focus on growing their thriving cleaning business. When they came to us, they had plans of entering the residential cleaning arena, as well as big ideas of potentially creating a line of cleaning products. We set them up with the visual brand they needed today, with the brand components that afforded them the opportunity for continued growth. The sky is the limit for these ladies, and we’re excited to see where their solid brand helps take them into their dynamic future.
Visual Brand
Foundational Marketing
Illustration
These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."
Verbal Brand
Naming
Visual Brand
Foundational Marketing
Promotional Marketing
Website
Tamarack Investments is an ambitious commercial real estate investment firm and the quiet leader behind significant deals, including the development of Axis 85 located in Gaffney, SC. Their brand captures the understated strength of the company and is quietly bold and confident.
Verbal Brand
Naming (Axis 85)
Visual Brand
Foundational Marketing
Promotional Design (Axis 85)
Website
Video (Axis 85)
If you've suddenly found yourself swamped with customers or are planning to expand, that means you're doing something right. But before you pat yourself on the back, let's make sure you have everything in order. Now is the perfect time to solidify your identity and streamline the way you portray your company so that as you continue to grow, you stay true to who you are.
What do you do when your target audience moves a million miles an hour, is scattered across the country, and spans multiple industries? You up your digital game, get creative and make the most of every possible touchpoint. Then you grow.
Kester Search Group successfully entered the talent acquisition industry with the creation of the company. But now, with momentum on their side, it was time to up their game to gain national recognition as a premier boutique executive search firm. Having already addressed their verbal and visual brand, Tōdem suggested it was time to take a closer look at KSG’s key points of impression to maximize interaction with an audience that seems to never sit still.
Brand Goal: Create a brand—and address key touchpoints—that internally unites its employees, externally attracts C-suite level executives, and overall conveys the approachable, relationship-driven nature of the company.
Verbal Brand
Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Touchpoint Marketing
Strategic Planning
Photography & Art Direction
Website
Brand Workshop
Purpose: Kester Search Group exists to improve lives!
Vision: To be the nation’s premier, boutique executive search firm delivering exceptional talent to growth-oriented &
purpose-driven healthcare and technology companies—ultimately improving lives by helping their clients build great companies.
KSG’s visual brand elements capture their clean-cut structured qualities, as well as KSG’s warmth and approachability.
Together, their colors, photography, and use of language convey a high-level work ethic, professionalism, and trustworthiness. Overall, the visuals are polished enough to appeal to C-suite executives on a national level yet sufficiently youthful and energetic to appeal to new generations entering the workforce.
Brand Application Engagements:
Stationery Suite
Thought Leadership
Website
Touchpoint Evaluation
Promotional Items
Collateral
Custom Client Gift Box
Photography Art Direction
Client Journey Evaluation
Internal Brand Onboarding
KSG primarily interacts with clients virtually. Since face-to-face interactions are not the norm, we took a closer look at their clients’ journey, identified key and creative touchpoints, and ensured their overall digital presence maximized brand impact and brand experience. Specifically, we:
Kester Search Group is all about getting the job done exceptionally well while maintaining integrity, enthusiasm, and authentic relationships inside and outside the company. They are as invested in your success as you. This dynamic group of talented professionals works together to positively impact each person in their office and their clients. KSG's passion, dedication, and hard work change lives for the better every single day!
Measuring brand impact can be challenging. Was it the brand or Lee's charming personality that landed his latest client and made his company excel over the past 7 years? We like to think it's a combination of both. Clearly, something's being done right! We've worked with and watched KSG grow exponentially—in more ways than one—since their beginning. KSG is one of the few companies that truly understand the power of branding and implements it daily, both internally with their employees and externally with clients. Regardless of where the credit should land—and if we must identify a measurable—their robust LinkedIn following and newsletter's excellent engagement rates are hard evidence of KSG's—and brand's—success.
If you want to play with the big boys, you must first get in the game. With Mavin, that meant taking their brand and communications–both internally and externally– to the next level.
Mavin is a young Greenville, SC-based construction and maintenance company praised for excellent customer service and a culture that values people, knowledge, and relationships. However, as they continued to grow and new competitive challenges arose, owners Todd Malo and DJ Doherty knew it was time to “raise the bar.”
Brand Goal: Elevate the Mavin brand to compete with nationally recognized construction companies in order to win more contracts with large scale clients.
Verbal Brand
Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Marketing
Packaging Design
Website
Photography Art Direction
Content Marketing
Strategic Planning
Brand Training
Purpose: To enhance the lives of others through value-rich experiences.
Vision: Redefine the complex journey of building, push the limits of what’s possible, and constantly strive to be better, wiser and more valuable, leaving everyone better for having done so.
Mavin’s visual brand captures their confidence, approachability, and high standards of excellence through the use of bold colors, high contrast, crisp lines, creative thinking and simplicity.
Brand Application Engagements:
Mavin firmly believes in creating a great experience at every turn, so we helped them put their money where their mouth is by:
Mavin’s Key Beliefs:
Culture Building Engagements:
Piedmont Landscaping & Maintenance (PLM) is a business-to-business landscape design, construction, and maintenance company based in Upstate, South Carolina. With a deep-rooted drive to provide a place for employees to flourish, owner, Will Ayers, wanted to create a unique standardized experience, starting with an apparel system. We created a comprehensive apparel guide for corporate employees and laborers that will aid in employee onboarding, management, and the overall brand experience of having PLM team members onsite at jobs across the Upstate. In addition, we designed standardized fleet and equipment graphics that you'll soon spot all around the upstate!
Verbal Brand
Visual Rebrand
Foundational Marketing
Apparel
Environmental Graphics
With over 20 years in the B2B company training market, Product Management University came to us at a point when they were ready to jump into a more extensive training program and accrediting process. It was the perfect time to develop a brand that gave a nod to their past success while bringing a new look and energy to the future.
Verbal Brand
Visual Brand
Brand Launch
Foundational Marketing Promotional Design
Experiential Branding
Website
Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we helped these headstrong entrepreneurs take their brand to the next level and seek new ways to connect with moms and kids all over the country.
Verbal Brand
Visual Brand
Promotional Design
Illustration
Website
Change is inevitable, and change may be the difference between success and failure when it comes to your business. When ownership, leadership, structural, or generational shifts occur, a change in your brand may need to follow. We can help you navigate this change and arrive on the other side better than ever.
Don’t fix something that isn’t broken, right? Well, not in the case of an established dental practice run by a dynamic husband and wife team. Each one brought such inspirational and innovative strengths to the industry, and we realized that a whole new dental brand was in order.
Overview
When opposites attract, they not only build a strong relationship, they also provide the perfect building blocks for a killer dental group. Adam and Neely Carraway took over an established dental practice with a loyal patient base and tons of local street cred. However, their innovative dental approach and exceptional patient care were getting lost in translation. Adam focuses on preventative and restorative care, providing patients with positive dental experiences by preventing tooth decay and gum disease before it becomes an issue. Neely brings her warm and energetic personality into the mix, making each and every patient feel like family. The combination of these qualities resulted in a sophisticated brand that is equal parts innovative and welcoming – a match made in dentistry Heaven.
Brand Goal: Spread Cove’s message of preventative and restorative dentistry far and wide by focusing the branding around protection, warmth, innovation, and the confidence a person has when their teeth look and feel amazing.
Verbal Brand
Naming
Visual Brand
Foundational Marketing
Purpose: To increase joy by nurturing a positive sense of self in others.
Vision: To develop and provide a preventative model of dentistry with the capacity to positively impact the entire world. We envision a better future for our patients and dentistry as a whole. The more we prevent oral pain and problems now, the more smiles and happy people there will be in the world around us–now and well into the future.
Cove’s visual brand marries the two different strengths the dental practice offers its patients: the welcome and comfort of home and the protection and trust offered by their unique approach to dentistry. Soothing colors and flowing letterforms evoke feelings of calm and welcome, while contrasting tones and rich, bold elements layer in the energetic, innovative focus.
Cove Dental Care is on a mission to increase joy in the world by instilling confidence in each and every patient they treat. We were able to show Cove as the market leader in dental prevention as well as a provider of exceptional patient care by:
The thing about “going home” is that you always know what to expect. Our family of team members, dedication to personal relationships, and genuine desire to make our patients feel like they matter, is what makes our “home away from home” environment possible. Whether you are a team member or patient, everyone makes an effort to listen and understand both your hopes and fears up front. Our safe, comfortable atmosphere allows for vulnerability, open communication, and creates a space for trust and positive change.
Cove is set to officially roll out its new brand later this summer. They are currently soft launching with their patients and team members. We're so excited to see where their new brand takes them!
Two seasoned attorneys were joining forces to start a new law firm. They were looking to create a brand as unique as they were to convey their uncommon law perspective and exhibit their emphasis on relationships.
Chris King and Michael Kozlarek had discussed combining forces and opening a law firm together for years. When they finally decided to pull the trigger, they wanted to get the firm started on the right foot with a foundation of strong branding. Both Chris and Michael brought a unique perspective to the practice of law—they prided themselves on providing exceptional legal counsel, strong relationships, and a desire to help others. These qualities allowed them to propel their clients and community towards success, ultimately leading to maximum efficiency and the best possible outcome for their clients.
Brand Goal: Display King Kozlarek’s quest for clarity in helping others achieve their goals by elevating their clients and community toward success and opportunity, while also revealing their vision to bring to life a new, modern way of practicing law.
Verbal Brand
Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Website
Photography Art Direction
Purpose: To generate positive motion in the world around us by providing others with a clear path forward.
Vision: To bring to life a new, modern way of practicing law whose primary intent is to positively contribute to the communities around us by providing our clients with the best solution and experience possible, creating environments where people thrive, relationships grow, and clarity always rises to the surface.
King Kozlarek’s visual brand demonstrates upward motion and clarity, as well as representations that symbolize clear paths forward for its clients and the communities it serves. It also reveals the different unexpected perspective that embodies King Kozlarek’s approach to practicing law
Brand Application Engagements:
Stationery Suite
Promotional Items
Website
Photography Art Direction
King Kozlarek believes when you prioritize people and their needs—both inside the firm and out—forward motion and successful paths naturally follow. We were able to demonstrate that King Kozlarek does things a better way, opens doors, and solves problems by:
Some industries naturally evolve into the modern world. While others—such as the field of law—not so much. King Kozlarek’s delivery of expert counsel is a given, but what truly differentiates them is their dedication to eliminating long-standing obstacles that can break down the ability to achieve a strong client/attorney relationship, ultimately limiting possibility and progress. They prioritize relationships over every transaction. Rather than being about prestige or accolades, King Kozlarek prides themselves on the relationships they form and what they have to offer the entities behind them.
King Kozlarek immediately utilized their brand elements while sponsoring a major golf tournament. They were not only prepared visually, but after having gone through our process, they were also able to effectively communicate who they were and what they were about to potential clients. When people arrive at their website and encounter King Kozlarek through other touchpoints, it can immediately be seen that they are different than other law firms. With closer examination, clients are able to fully understand what makes them unique and the benefit their approach offers.
Indigo is a pediatric dental practice who takes individualized care and the pursuit of happiness to a whole new level. In the beginning, however, their biggest hurdle was creating and communicating the newly acquired practice was now, in fact, a completely new company and brand.
Brand Goal: Create a meaningful, purpose-driven brand that is distinct from the competition and previous ownership, that embodies the practice’s values, and which creates a memorable, fun experience for all.
Verbal Brand
Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Branding
Touchpoint Study
Touchpoint Marketing
Packaging Design
Brand Workshop
Strategic Planning
Brand Workshop
Let’s be real. Just the sound of “4-0-1-K” makes you a little sleepy. Carson and Tripp knew that in order to stand out amongst other retirement investment firms (and not put people to sleep), a new angle was necessary and now was the time to get it right. Proper branding was the path to take, but reigniting a love for what you do? That was a bonus.
Brand Goal: Create a brand with depth, intrigue, and clarity that stands out amongst the rest, makes retirement planning a little less intimidating, connects with clients on a personal level, and is, of course, memorable.
Naming
Verbal Brand
Visual Brand
Foundational Marketing
Website
One word to describe them? Powerhouse. And Broadview has no shame in saying so. This evolving team of loyal client advocates (or financial advisors) asked for a brand that captured their confidence, professionalism, and high level of commitment to seeing others foster generational wealth, and we delivered.
Verbal Brand
Naming
Visual Brand
Think we're a fit? Want to hear more? We'd love to meet you in person, and if that's not possible, a phone call or email works too.
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TŌDEM, LLC
141 Traction Street
Greenville, SC 29611
