Our Work

Purpose: To increase positive life trajectories by sharing transformative knowledge and habits.

Vision: To inspire and guide others to achieve financial freedom and enjoy all life has to offer by igniting a
movement that transforms the traditional concept of money as a tangible “thing” into that of a positive energy – a resource and a tool – that can bring about meaningful change.

MoneyJustFlows’ visual brand has an edgy and rebellious feel to it—an intentional deviation from the traditional and often stuffy financial imagery. Custom illustrations tell Michael’s personal story and bring to life the energy and enthusiasm of both the founder himself and the brand as a whole. The unique visual approach sets the stage for the transformation MoneyJustFlows clients will undergo when
they commit to an abundance mindset.

Brand Application Engagements:
Stationery Suite
Branded Interiors
Promotional Items
Educational Materials
Social Media
Website
Photography Art Direction

MoneyJustFlows is meant to empower, inspire, and guide others to achieve their dreams. The brand itself has to not only convey the idea of a drastic shift in how people view and relate to money, but also become the spark that ignites a financial movement. That’s no small task! We were able to make the intangible, tangible by:

• Establishing a verbal brand that shaped the brand and guided each step moving forward.

• Developing an approach to most effectively communicate the brand to audiences from a multitude of diverse backgrounds and generations.

• Designing all visual brand elements, including digital templates, custom illustrations, and podcast studio interiors, to carry the brand seamlessly across a vast list of non-traditional touchpoints.

• Creating a brand launch strategy and providing collaborative guidance throughout the process.

Beneath the awesome illustrations and bold brand voice, the underlying belief of the MoneyJustFlows mentality is that money is an energy that can be used to create a positive impact in the world. Michael and his team live out this concept daily and aim to meet people wherever they are in life, without judgment, to motivate, empower, encourage, and support them on their journey to financial freedom. Through intentionality, a few hard truths, and a lot of hard work, they help transform lives every day—ultimately changing the world through reciprocity.

MoneyJustFlows has successfully launched and is fully prepared to take on the financial world with its rebellious, unique, and approachable brand. As they continue to grow their brand recognition, follower counts, and client base, Michael and his team will see their dream of reciprocity fully realized—changing people’s lives and spreading the knowledge that will create generational wealth for those who are willing to join the movement and put in the work along the way.

Purpose: To unleash human potential by giving others the confidence to embrace their individuality.

Vision:  To eliminate anxiety created by clothes that don’t fit well and to nurture, confident happy children who can unleash their potential with clothes that fit just right. 

Ducks & Drakes’ visual brand symbolizes the combination of all the brand has to offer – simple, comfortable clothes that build confidence through their flawless fit. The colors are bright and fun to represent the positivity the brand creates.

Brand Application Engagements:

• Stationery Suite
• Promotional Items
• Apparel tags
• Banners
• Social Media
• Website
• Photography Art Direction

Ducks & Drakes believes that each confident child can make a big difference in the world, so we helped them maximize their influence by:

•  Establishing a verbal brand that guides each step moving forward.
• Creating a unique name that embodies the far-reaching impact the brand can make.
•  Designing all visual brand elements, including packaging, digital applications, and apparel tags.
• Developing a launch strategy and providing guidance throughout the process.

Clothes are empowering. When clothes fit well, kids have the confidence to speak up in class, try something new, or test out a sport. Ducks & Drakes celebrates these differences, so while wearing their clothes, long-legged children are confident and ready to unleash their full potential.

Ducks and Drakes has successfully launched their business with a consistent brand that embodies their spirit at each touchpoint. Customers can clearly understand what they are about and why they exist, inspiring an authentic following. With a strong brand in hand, Ducks and Drakes is poised to meet challenges and grow intentionally.

Purpose: To increase positive life trajectories by sharing transformative knowledge and habits.

Vision: To help others achieve financial freedom and enjoy all life has to offer by making the overwhelming approachable, the unimaginable tangible, and the impossible actionable–or better yet–achievable.

Not your typical investment company, MJF Capital’s visuals don’t follow the typical stuffy financial branding stereotypes. They are confident and modern, just like their vision to empower their clients to financial freedom.

Brand Application Engagements:

• Stationery Suite
• Website
• Signage
• Promotional Items
• Photography Art Direction

We conveyed MJF Capital’s confidence in their proven methods with their unique approach to building financial freedom by:

• Developing a verbal brand that created meaning and guidance for both their visuals and their overall company moving forward.
• Designing all visual brand elements, including implementation of strategies and concepts for gift-giving to ensure that every touchpoint conveyed the brand.
• Presenting workshops throughout the process (like our Values Alignment Exercise) to engage employees and motivate them to help the company stay on brand through their actions.

MJF Capital wants to change the world by putting to work and teaching their abundance mindset, ultimately fueling positive financial change. They put people and doing the right thing over the dollar every time. By supporting and empowering their clients and employees to improve their lives through a growth mentality, MJF Capital helps them achieve what they never thought possible.

MJF Capital now has a brand that clearly reflects every aspect of who they are, why they exist, and what makes them unique. As they grow and expand, they can refer to their verbal and visual brand to guide their actions and visual choices. Their consistently authentic brand lends credibility and builds trust in their company and intentions. MJF Capital is poised for success, and Michael’s goal of helping others get both their mind and their money right has begun.

Purpose: To enhance the lives of others through value-rich experiences.

Vision: Redefine the complex journey of building, push the limits of what’s possible, and constantly strive to be better, wiser and more valuable, leaving everyone better for having done so.

Mavin’s visual brand captures their confidence, approachability, and high standards of excellence through the use of bold colors, high contrast, crisp lines, creative thinking and simplicity.

Brand Application Engagements:

• Extensive Stationery Suite
• Signage
• Promotional Items
• Employee Apparel & Online Store
• Company Brochure
• RFQ/RFP Templates
• And More

Mavin firmly believes in creating a great experience at every turn, so we helped them put their money where their mouth is by:

• Creating a consistent brand experience across print and digital platforms.
• Identifying and addressing missed opportunities along their clients’ journey.
• Identifying and addressing key touchpoints across print, digital, experiential, and promotional mediums.
• Streamlining & standardizing marketing processes.
• Elevating the in-person pitch experience by unifying efforts to reinforce Mavin’s values while also making a deeper, more meaningful connection with their audience.

Mavin’s Key Beliefs:

• Do what’s right.
• Improve the team as a means of improving yourself.
• Embrace a champion attitude.
• Lead, educate, energize and grow.

Culture Building Engagements:

• Values Alignment Exercise
• Internal Brand Launch
• Employee Driven Cookbook
• Holiday Gift Personalized 
• Custom Employee Gifts

• Mavin gained the ability to compete with national entities and successfully won one of its most profitable projects to date.
• Gained more than $40 million in new contracts within the first few months of using their new brand.
• Significant increase in web traffic and social media impressions and engagement.
• Ongoing praise for the meaningful delivery and content of their Mavin Family Cookbook that to this day remains a topic of conversation.

Purpose: To increase joy by nurturing a positive sense of self in others.

Vision:  To develop and provide a preventative model of dentistry with the capacity to positively impact the entire world. We envision a better future for our patients and dentistry as a whole. The more we prevent oral pain and problems now, the more smiles and happy people there will be in the world around us–now and well into the future.

Cove’s visual brand marries the two different strengths the dental practice offers its patients: the welcome and comfort of home and the protection and trust offered by their unique approach to dentistry. Soothing colors and flowing letterforms evoke feelings of calm and welcome, while contrasting tones and rich, bold elements layer in the energetic, innovative focus.

Cove Dental Care is on a mission to increase joy in the world by instilling confidence in each and every patient they treat. We were able to show Cove as the market leader in dental prevention as well as a provider of exceptional patient care by:

• Building a verbal brand that captured the essence of the brand and brought clarity to the practice strengths.
• Providing a name that immediately conveys the calm, welcoming, protective characteristics of home.
• Creating visual brand elements that fuse tranquility with boldness, calm with the unexpected.
• Developing a logo suite with a warm, welcoming feel that also feels fresh and enveloping.

The thing about “going home” is that you always know what to expect. Our family of team members, dedication to personal relationships, and genuine desire to make our patients feel like they matter, is what makes our “home away from home” environment possible. Whether you are a team member or patient, everyone makes an effort to listen and understand both your hopes and fears up front. Our safe, comfortable atmosphere allows for vulnerability, open communication, and creates a space for trust and positive change.

Cove is set to officially roll out its new brand later this summer. They are currently soft launching with their patients and team members. We're so excited to see where their new brand takes them!

Purpose: To generate positive motion in the world around us by providing others with a clear path forward.

Vision:  To bring to life a new, modern way of practicing law whose primary intent is to positively contribute to the communities around us by providing our clients with the best solution and experience possible, creating environments where people thrive, relationships grow, and clarity always rises to the surface.

King Kozlarek’s visual brand demonstrates upward motion and clarity, as well as representations that symbolize clear paths forward for its clients and the communities it serves. It also reveals the different unexpected perspective that embodies King Kozlarek’s approach to practicing law

Brand Application Engagements:

Stationery Suite
Promotional Items
Website
Photography Art Direction

King Kozlarek believes when you prioritize people and their needs—both inside the firm and out—forward motion and successful paths naturally follow. We were able to demonstrate that King Kozlarek does things a better way, opens doors, and solves problems by:

• Building a verbal brand that shaped the brand and provided guidance moving forward.
• Creating visual brand elements with focused intention that reveal the values of the brand.
• Developing a pattern that could be used throughout the brand.
• Exhibiting a different unexpected perspective through use of photography and other visuals.

Some industries naturally evolve into the modern world. While others—such as the field of law—not so much. King Kozlarek’s delivery of expert counsel is a given, but what truly differentiates them is their dedication to eliminating long-standing obstacles that can break down the ability to achieve a strong client/attorney relationship, ultimately limiting possibility and progress. They prioritize relationships over every transaction. Rather than being about prestige or accolades, King Kozlarek prides themselves on the relationships they form and what they have to offer the entities behind them.

King Kozlarek immediately utilized their brand elements while sponsoring a major golf tournament. They were not only prepared visually, but after having gone through our process, they were also able to effectively communicate who they were and what they were about to potential clients. When people arrive at their website and encounter King Kozlarek through other touchpoints, it can immediately be seen that they are different than other law firms. With closer examination, clients are able to fully understand what makes them unique and the benefit their approach offers.