Tōdem is a branding agency with a focus on purpose, culture and beautiful design. We provide inside-out transformational branding in a world that’s shrinking as quickly as it's expanding. Technology has brought us closer together from a communications perspective, yet the more connected we become, the more disconnected from our purpose and self-worth we feel. People are longing for culture in a culture-less world, meaning in the mundane. That’s why Tōdem was created: to help you, your organization, its employees, and all the lives you touch matter, by creating or reinvigorating your brand from the inside-out.
We want to bring more meaning into the lives of others, and branding is our vehicle to do so. We understand the power branding has to define, connect, grow and enrich the human experience. Branding is more than a logo–it's a totem with the capacity to hold your values, stories, identity, culture and aspirations. It reminds you of who you are, where you’ve been, and where you want to be, then it gives you a platform to share your identity with the rest of the world.
It is our mission to bring more meaning to the workplace by giving companies a living brand that internally unites its employees and externally connects to others, fueling growth and happiness.
Our vision is to create an agency with a fresh perspective that approaches branding with purpose, practicality, authenticity and simplicity. We wish to inspire a new way of thinking that allows for more businesses to thrive with a new sense of purpose and intent.
Use your talents to enrich the lives of others.
We promise to be an attentive, insightful and enthusiastic partner who is as emotionally and spiritually invested in your business as you are, with a deep desire to see you reach your full potential by developing a well-rounded living brand with longevity and not simply short-term pizzazz.
Rhem feels right at home with her 7 and 4-year-old when they are surrounded with markers, crayons and paint, the same as she did when she was their age. Being creative with a wandering (yet curious) mind has been a part of who she is for as long as she, or anyone that knows her, can remember.
Unlike most, she did not choose graphic design, it sort of chose her when her mother said she couldn’t be a starving artist. In fact, she didn’t even know what graphic design was, but after graduating from USC and the renowned Portfolio Center in Atlanta, she not only knew what graphic design entailed, she was keenly aware of how to use her noggin (although some of her friends might beg to differ…).
Rhem started out her design career at Brains on Fire, a local yet national, Word of Mouth creative agency. But when a recession hits and you’re the lowest on the totem pole (no pun intended), well… you start freelancing and never look back. As a freelancer for over 10 years, Rhem was able to enjoy the entire branding process from start to finish, make lots of new connections, embrace her entrepreneurial and leadership genes, and build a positive reputation and family along the way. Now as a business owner, with a growing team by her side, she looks forward to seeing what the future holds as they put their talents, personalities and passion to use, with Tōdem.
As Chief Brand Leader, Rhem has her hands in nearly every aspect of Tōdem. Not much goes out the door that she has not put her finger on in one way or another. She juggles many hats but her favorite part of the job is one-on-one time with clients and seeing everyone’s hard work payoff when whatever is at hand comes to life.
Lucy spent most of her childhood playing sports, dreaming of becoming a dolphin trainer, and eating Reese’s cups. While this type A, competitive rule follower did not end up with dolphins, her left-brained logic and creative problem solving turned her into a valuable asset for brands both large and small.
Since graduating Clemson with a degree in Graphic Communications, Lucy honed her creative and marketing skills from years of experience on both the agency and client-side. She now has a portfolio filled with everything from luxury real estate communities to minor league baseball.
Lucy thrives on the problem-solving challenges that come with creative marketing and finds that no day is like her last. Her passion for sharing a brand's story, or the why behind their what, lead her to Tōdem whereas Chief Marketing Leader Lucy has the opportunity to assist companies in reaching new heights day in and day out.
In her downtime, you can find Lucy chasing after her two girls, Peyton and Addison, throwing a ball for her energetic lab, Hampton, or engaging in a little friendly competition with her husband, Bryan. And if she could leave you with one piece of advice.
If ever in doubt, sleep on it.
Packing a car for a long road trip represents a good time for almost no one. But Caroline welcomes the opportunity to solve this sort of puzzle in life and in work. In both the action of packing a car and in graphic design, everything has a place and ideal orientation, and your success or failure hinges on the optimum use of the elements within the given space.
Choosing a college was not one of those puzzles, as Caroline followed a long line of family members to Clemson University. She graduated magna cum laude with a BS in Graphic Communications in 2006 and worked in several marketing departments before branching out on her own as a freelance designer.
Caroline lives in Greenville, SC and spends most of her time trying to keep up with her husband Nick, two energetic girls Martha (5) and Frances (2), and permanent puppy/black lab mix Waylon. From princess dress-up to hiking and soccer practice, they enjoy a wide range of activities together, and you can always hear laughter coming from their home. Caroline loves that working at Tōdem offers her the opportunity to work in the field she has always loved, doing what she loves to do every day while maximizing the time she’s able to spend with her family.
As Visual Brand Keeper, Caroline thoughtfully carries out any visual task put in front of her and then some. From logos to layouts and t-shirts to grand signage, the job gets done with careful attention to detail and beautiful execution. Ask and you shall receive exactly what you asked for, with sweet personality to boot.
As a child, Tiffany dreamed of being a backup dancer for Janet Jackson. Although she may not be dancing at Tōdem, she does love that she has found a profession which allows her to use her creativity.
Tiffany graduated magna cum laude as a Studio Art major from Wake Forest University. She then moved to Atlanta and completed the Portfolio Center’s rigorous Design program. Tiffany’s mantra is to spread joy in the world. She finds that her work at Tōdem does just that. She is able to facilitate her clients in finding their company’s purpose so that owners and employees alike find fulfillment through their job.
Having lost her parents in a car accident, Tiffany has a deep understanding of how precious the people are in her life. She adores her husband, Freddie, and her two children, Kass and Lindlee. Since she has an 8-year-old son and a 5-year-old daughter, she laughs at that fact that she can always find a baseball and a bow in her purse at any given time.
As the Resident Smart Girl, Tiffany’s eager to learn mind earns her multiple job roles. On any given day this fun, fiery chica is brainstorming, researching, copywriting, evaluating or tackling some crazy task Rhem has handed her. It’s the price you pay for being bright! We’ll take it.
From a young age, Madeleine has always had a passion for art. From ceramics to painting to building 3D models – she did it all. It wasn’t until later in life that she realized just how much she valued creativity in a career path. Having the opportunity to work at Todem this summer has allowed Madeleine to use her creativity to make an impact outside of the studio.
Madeleine is currently going into her senior year at Furman University. She began as a studio art major with a focus in ceramics but quickly shifted as she developed a love for graphic design. She will be graduating in 2022 and will continue to exercise her creativity in a design focused career path – whatever that may be!
Madeleine is from Atlanta, Georgia but is living in Greenville, SC as she finishes her degree. Art is a huge part of Madeleine’s life, however, in her free time it is a guarantee she will be outdoors. Picnics, lake days, and even learning how to grill have become frequent activities for her. Hard times have taught Madeleine to appreciate all the little moments in life and always treat others with kindness and respect. Whatever she does, she does with a big smile and a whole lot of energy.
As an intern, Madeleine is responsible for helping with projects, learning new processes, and understanding what working in branding entails. Working at Todem has helped Madeleine to develop useful skills – professional and design related – which she can take with her wherever she ends up.
We're not the stereotypical agency with pool tables in the office and workaholic bosses. We're six women who came together over a common appreciation for depth and meaning in life, and we find that meaning through our work, as well as our lives outside of work. When you come to us for assistance, we're not going to throw out marketing jargon at you. Instead, we'll sit down with you and get to know you. You'll most likely be surprised at the knowledge we'll bring to the table. And by the end of the process, we'll probably all be friends.