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The Company

Who is Tōdem?

Tōdem is a branding agency with a focus on purpose, culture and beautiful design. We provide inside-out transformational branding in a world that’s shrinking as quickly as it's expanding. Technology has brought us closer together from a communications perspective, yet the more connected we become, the more disconnected from our purpose and self-worth we feel. People are longing for culture in a culture-less world, meaning in the mundane. That’s why Tōdem was created: to help you, your organization, its employees, and all the lives you touch matter, by creating or reinvigorating your brand from the inside-out.

Our Purpose

We want to bring more meaning into the lives of others, and branding is our vehicle to do so. We understand the power branding has to define, connect, grow and enrich the human experience. Branding is more than a logo–it's a totem with the capacity to hold your values, stories, identity, culture and aspirations. It reminds you of who you are, where you’ve been, and where you want to be, then it gives you a platform to share your identity with the rest of the world.

Behind the Name: TŌDEM

Totems are tangible representations of the intangible. They are not just universal ideas. They hold specific meaning to a specific group of people, whose members are connected on an intrinsic level for reasons significant only to them. We create totems–or to be crystal clear, tōdems.

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Our Mission

It is our mission to bring more meaning to the workplace by giving companies a living brand that internally unites its employees and externally connects to others, fueling growth and happiness.

Our Vision

Our vision is to create an agency with a fresh perspective that approaches branding with purpose, practicality, authenticity and simplicity. We wish to inspire a new way of thinking that allows for more businesses to thrive with a new sense of purpose and intent.

Our Internal Mantra

Use your talents to enrich the lives of others.

Our External Promise

We promise to be an attentive, insightful and enthusiastic partner who is as emotionally and spiritually invested in your business as you are, with a deep desire to see you reach your full potential by developing a well-rounded living brand with longevity and not simply short-term pizzazz.

Our People

Rhem Galloway

Chief Brand leader

Rhem feels right at home with her 7 and 4-year-old when they are surrounded with markers, crayons and paint, the same as she did when she was their age. Being creative with a wandering (yet curious) mind has been a part of who she is for as long as she, or anyone that knows her, can remember.

Unlike most, she did not choose graphic design, it sort of chose her when her mother said she couldn’t be a starving artist. In fact, she didn’t even know what graphic design was, but after graduating from USC and the renowned Portfolio Center in Atlanta, she not only knew what graphic design entailed, she was keenly aware of how to use her noggin (although some of her friends might beg to differ…).

Rhem started out her design career at Brains on Fire, a local yet national, Word of Mouth creative agency. But when a recession hits and you’re the lowest on the totem pole (no pun intended), well… you start freelancing and never look back. As a freelancer for over 10 years, Rhem was able to enjoy the entire branding process from start to finish, make lots of new connections, embrace her entrepreneurial and leadership genes, and build a positive reputation and family along the way. Now as a business owner, with a growing team by her side, she looks forward to seeing what the future holds as they put their talents, personalities and passion to use, with Tōdem.

As Chief Brand Leader, Rhem has her hands in nearly every aspect of Tōdem. Not much goes out the door that she has not put her finger on in one way or another. She juggles many hats but her favorite part of the job is one-on-one time with clients and seeing everyone’s hard work payoff when whatever is at hand comes to life.

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Lindsay Niedringhaus

Chief Wordsmith & Strategy Leader

Lindsay is the quintessential overachiever (in the best possible way). After winning her middle school spelling bee, Lindsay’s sights immediately landed on high school valedictorian, which she accomplished, of course, while simultaneously doing the whole student body president thing. In college, she was a member of every organization and graduated magna cum laude of Furman University. After landing her first job as the assistant editor for a city magazine, she decided to pursue a Masters in English from Clemson University in the evening while also taking up running. This led to her first 5k, and a marathon soon followed. Then another. And another.

It’s apparent that Lindsay loves setting goals and pushing herself. This need to achieve translates well when working with others to help them reach their full potentials. Her career has traveled through an array of industries including media, higher education, and even sportswear, where Lindsay has served as a marketing and business consultant. She’s found her groove helping to draw connections, find efficiencies, and create strategies to streamline communications and grow businesses.

When she’s not working on her overachieverness (is that a word?), Lindsay has a little fun, too. She finds peace in hot power yoga and through the punching bag at Madabolic. She also enjoys everything outdoors, from hiking to camping and making s’mores. Lindsay has a son who is just as Type A as she is, and a daughter who lives in a world full of glitter, castles, and unicorns. This resident princess regularly challenges Lindsay’s dress-twirling skills while her husband just shakes his head and laughs from the sidelines.

As Chief Wordsmith and Strategy Leader at Tōdem, Lindsay can make anything read well or sound good (while always being grammatically correct, of course). She’s also a master at project management, learning a client’s goal and helping them and the girls at Tōdem map the best path to get there. Todem is lucky to have–and seriously loves–their personality-filled overachiever.

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Lucy Zeiger

Brand Sherpa

Lucy spent most of her childhood playing sports, dreaming of becoming a dolphin trainer, and eating Reese’s cups. While this type A, competitive rule follower did not end up with dolphins, her left-brained logic and creative problem solving turned her into a valuable asset for brands both large and small.

Since graduating Clemson with a degree in Graphic Communications, Lucy honed her creative and marketing skills from years of experience on both the agency and client-side. She now has a portfolio filled with everything from luxury real estate communities to minor league baseball.

Lucy thrives on the problem-solving challenges that come with creative marketing and finds that no day is like her last. Her passion for sharing a brand's story, or the why behind their what, lead her to Tōdem whereas Chief Marketing Leader Lucy has the opportunity to assist companies in reaching new heights day in and day out.

In her downtime, you can find Lucy chasing after her two girls, Peyton and Addison, throwing a ball for her energetic lab, Hampton, or engaging in a little friendly competition with her husband, Bryan. And if she could leave you with one piece of advice.

If ever in doubt, sleep on it.

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Caroline Reinhardt

Visual Brand Keeper

Packing a car for a long road trip represents a good time for almost no one. But Caroline welcomes the opportunity to solve this sort of puzzle in life and in work. In both the action of packing a car and in graphic design, everything has a place and ideal orientation, and your success or failure hinges on the optimum use of the elements within the given space.

Choosing a college was not one of those puzzles, as Caroline followed a long line of family members to Clemson University. She graduated magna cum laude with a BS in Graphic Communications in 2006 and worked in several marketing departments before branching out on her own as a freelance designer.

Caroline lives in Greenville, SC and spends most of her time trying to keep up with her husband Nick, two energetic girls Martha (5) and Frances (2), and permanent puppy/black lab mix Waylon. From princess dress-up to hiking and soccer practice, they enjoy a wide range of activities together, and you can always hear laughter coming from their home. Caroline loves that working at Tōdem offers her the opportunity to work in the field she has always loved, doing what she loves to do every day while maximizing the time she’s able to spend with her family.

As Visual Brand Keeper, Caroline thoughtfully carries out any visual task put in front of her and then some. From logos to layouts and t-shirts to grand signage, the job gets done with careful attention to detail and beautiful execution. Ask and you shall receive exactly what you asked for, with sweet personality to boot.

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Tiffany Williams

Resident Smart Girl

As a child, Tiffany dreamed of being a backup dancer for Janet Jackson. Although she may not be dancing at Tōdem, she does love that she has found a profession which allows her to use her creativity.

Tiffany graduated magna cum laude as a Studio Art major from Wake Forest University. She then moved to Atlanta and completed the Portfolio Center’s rigorous Design program. Tiffany’s mantra is to spread joy in the world. She finds that her work at Tōdem does just that. She is able to facilitate her clients in finding their company’s purpose so that owners and employees alike find fulfillment through their job.

Having lost her parents in a car accident, Tiffany has a deep understanding of how precious the people are in her life. She adores her husband, Freddie, and her two children, Kass and Lindlee. Since she has an 8-year-old son and a 5-year-old daughter, she laughs at that fact that she can always find a baseball and a bow in her purse at any given time.

As the Resident Smart Girl, Tiffany’s eager to learn mind earns her multiple job roles. On any given day this fun, fiery chica is brainstorming, researching, copywriting, evaluating or tackling some crazy task Rhem has handed her. It’s the price you pay for being bright! We’ll take it.

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Jessie Clark

Designer of Great Things

Jessie has always been involved in performing and visual arts. Dancing as a little girl, singing her way through high school and learning the skills to become a successful graphic designer in college.

She’s always had an eye for design and a passion for doing it. Starting her freelance career by designing for friends and small organizations, her confidence grew when she received positive feedback for her work. While attending school at Greenville Technical College, she received two awards in her first-ever student show; one from the late John Antonio for a billboard design that earned her a selection for the Blue Granite Review, GTC’s Art and Literary Journal. Since earning her graphic design degree in 2008, Jessie has worked in the commercial printing business gaining the experience to design pieces that are strong on-screen and transition well to print.

Although designing is a huge part of Jessie’s everyday life, in her spare time you’re sure to find her doing something equally as creative with her forever partner, Mark. Updating their 1970’s home, hiking with their 11-year-old fur baby, Josie, or dreaming about taking the ultimate National Parks road trip across America—it’s rarely a dull day in her world.

As our Designer of Great Things, Jessie enjoys helping individuals and businesses with their creative needs, by taking what is seemingly a daunting task and making it fun. She loves the challenge each client brings and you can rely on her to make the design process as seamless as possible from concept to completion. She is a strong team player and believes win-win situations are the stuff smiles are made of.

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Abby McElmurray

Future Design Queen

Abby comes to us from Furman University, and although she isn't here for a long time, she's here for a good time. Abby aspired to be a marine biologist, but after her experience in Bio 101, she looked for the nearest exit and soon discovered graphic design to be her true passion. In her time as an intern, Abby hopes to gain exposure to the brand development process, insight into client dynamics, and experience working with awesome women who love what they do.

Welcome, Abby! We are excited to have you and know you will walk away with tons of real-world knowledge, and if nothing else, a few new friends.

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Our Culture

Our Values

We have a few rules we live by every day.

  • Treat everyone like they matter–because they do.
  • Don’t stop asking questions.
  • Check your ego at the door.
  • Keep it simple, whatever it is.
  • Be yourself. It’s all you have.
  • Make work a part of your life–not your whole life.
  • Life is short. Give it all you’ve got and then some.
  • When in doubt, look to the inside.
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Inside Tōdem

We're not the stereotypical agency with pool tables in the office and workaholic bosses. We're six women who came together over a common appreciation for depth and meaning in life, and we find that meaning through our work, as well as our lives outside of work. When you come to us for assistance, we're not going to throw out marketing jargon at you. Instead, we'll sit down with you and get to know you. You'll most likely be surprised at the knowledge we'll bring to the table. And by the end of the process, we'll probably all be friends.

“Over time and under the right circumstances, the norms and values of the group to which we belong become our own. We internalize them. We carry them with us. The way we do things around here and why eventually becomes The way I do things and why.
- Angela Duckworth, Author of Grit

Client Gallery

We work with established businesses, growing businesses, startups and franchises. No matter who you are, we always begin the same way: by defining your identity and establishing your unifying principles. From there, the process takes shape in a number of ways depending upon your needs. Below are a few examples of businesses we've worked with and what's come to fruition through our partnership.

Davis Orthodontics

Davis Orthodontics needed a fresh look that captured the personality and energy of Dr. Buddy and his staff. We needed it to appeal to both kids and their parents. Our mission was to develop a brand that was both fun and energic, yet somewhat conservative and professional. We landed on a clean, modern version of Dr. Buddy’s iconic bowtie and brought in loads of fun with three colorful patterns.

BRAND ENGAGEMENTS
Logo & Branding
Collateral
Promotional Items
Stationery

Kester Search Group

Kester Search Group is a recruiting company well on its way to doing great things. They understood from the start the importance of a brand that matched who they are as a company and as a group of individuals.

BRAND ENGAGEMENTS
Logo & Brand Design
Website
Thought Leadership Blog
Promotional Items
Collateral
Stationery
Signage

Highlands Center for Women

Highlands Center for Women branched out to become the only independent OBGYN office in Greenville and needed a fresh look to go along with their big change. Their mission is to empower women and encourage them to embrace and celebrate all aspects of being a woman, and their new brand supports this effort.

BRAND ENGAGEMENTS
Logo & Branding
Launch Event
Promotional Items
Collateral

Pintail Capital Partners

These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."

BRAND ENGAGEMENTS
Naming
Logo & Brand
Website
Stationery
Promotional Items

Narramore Architecture

These guys are not your typical architects. They are down to earth, funny, and without a doubt, dependable, honest and talented. Their new brand is a little bit of old, a lot of new, and resonates with folks just the way they were hoping it would.

BRAND ENGAGEMENTS
Logo & Branding
Website
Stationery

Kate Pennington

Kate discovered her passion for helping others and ran with it. She is now a family and marital therapist in Nashville, Tennessee. Seeking a therapist can be scary and uncomfortable. We took an aspirational and positive approach to her brand as a way to show people therapy offers hope.

BRAND ENGAGEMENTS
Logo & Brand
Stationery
Website
Brochure

Apex Allergy

Apex Allergy is an independent medical practice whose mission is to show patients that going to the allergist can be fun. These doctors are committed to solving your problems with a good attitude and maybe even a little humor.

BRAND ENGAGEMENTS
Naming
Logo & Branding
Website
Stationery

Ramage Lewis

With the wave of millennials entering the workforce, Ramage Lewis knew it was time for a change if they were going to appeal to the new generation of accountants. Their new brand stays true to their traditional roots but adds enough personality to show they are more than just number crunchers.

BRAND ENGAGEMENTS
Logo & Branding
Launch Event
Promotional Items
Signage

Hall Handcrafted

Shane Hall is a true craftsman and capturing that along with his down to earth personality was our mission. We brought in hand-drawn elements and designed the primary logo so he could easily brandish it on his work.

BRAND ENGAGEMENTS
Logo & Brand
Website
Stationery

Prodoh

Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we continue to help these headstrong entrepreneurs take their brand to the next level and seek new ways to have a little fun.

BRAND ENGAGEMENTS
Brand Extension
Collateral
Custom Art
T-shirt Design

Cache & Company

Starting your own business is hard. But when it's your passion and you know it's EXACTLY what you should be doing, all of the hard work pays off. It also makes our job easier! We didn't have to dig too far to see Cache & Company is all about helping you tell the story of your life through the beautiful things in your home.

BRAND ENGAGEMENTS
Logo & Branding
Stationery
Signage

Additional Brands

We have had the privilege to work with so many brave entrepreneurs. We love each and every one of them and enjoy watching them grow!

BRAND ENGAGEMENTS
Logo & Branding
Stationery

Indigo

The color indigo symbolizes devotion, service, honesty and dignity. Indigo Pediatric Dentistry's devotion to patients and desire to serve others, with honesty and dignity, is personified through their name. Indigo also represents inspiration and magic, like the experience they create for their patients. Compassionate, reliable, and trustworthy, the color indigo symbolizes some of the greatest strengths of this unique practice.

BRAND ENGAGEMENTS
Naming
Logo & Branding
Promotional Items
Website
Stationary

McCord

McCord Property Advancement is a management company with a niche focus on grocery-anchored shopping centers throughout Georgia, Alabama, South Carolina and North Carolina. They hope to help with the revitalization of small-town shopping centers across the Southeast and thrive on bringing new industry to communities in an effort to help ignite those economies.

BRAND ENGAGEMENTS
Logo & Branding
Website
Promotional Items

Match Grade

Match Grade Advisors are a highly specialized 401(k) advisory and investment management firm in Greenville, SC. Their specialty is taking existing plans, pinpointing problem areas and making changes that will increase efficiency and maximize the return for each individual. Most people need a better process, not a completely new plan, and that is where Match Grade comes in!

BRAND ENGAGEMENTS
Logo & Branding
Website
Stationary
Promotional Items

Piedmont Landscapes

What do you do when there is an attachment to the old but a desire for something new? You take the old, make it better, then thoughtfully pair it with the right kind of new - just like we did for Piedmont Landscaping. We brought Piedmont Landscaping into the present without abandoning the past. The brand now accurately represents the trustworthy, dependable, and just downright kind-hearted nature of the company.

BRAND ENGAGEMENTS
Logo & Branding
Website
Promotional Items
Stationary
Truck Decals

Tamarack

Tamarack Investments is an ambitious commercial real estate investment firm located in Atlanta, GA. They are the quiet leader and strong base behind major investment deals that are at the forefront and more visible. Their logo represents the understated strength of the company. Using all caps was deliberately chosen to demonstrate a sense of confidence and boldness.

BRAND ENGAGEMENTS
Logo & Branding
Website
Promotional Items
Stationary

Axis 85

ax•is: noun
- a straight central part in a structure to which other parts are connected.

The industrial park sits right in the center of the Southeastern distribution axis known as Hwy 85 (I-85 runs from Richmond, VA to Birmingham, AL). The central location provides an exceptional location for distribution of goods throughout the region.

The stark contrast and strong angles in their logo continue the bold visual theme of the brand. By being crisp and clean, it forces the focus to be on the icon and the meaning behind it.

BRAND ENGAGEMENTS
Naming
Logo & Branding
Promotional Items
Stationary
Website

McGehee

When creating the brand for McGehee Real Estate Co. we brought in a slight athletic feel to capture the competitive, goal oriented passion Jeff applies to both sports and work alike. Not only does he enjoy pushing the limits of his own capabilities, he enjoys doing the same for his clients as well. Jeff McGehee and his real estate company take a holistic approach to each transaction. They bring a genuine and sincere desire to better their clients’ lives through a balanced approach to buying and selling property. Regardless of which service they offer, they will take this same approach.

BRAND ENGAGEMENTS
Logo & Branding
Stationary
Website

Meet (Or Chat)

Think we're a fit and want to hear more? We'd love to meet you in person, and if that's not possible, a phone call or email is great too.

hello@todembrands.com
864.448.0600
Connect

Check us out. We're not shy.

Mailing Address

TŌDEM, LLC
141 Traction Street
Greenville, SC 29611