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The Company

Who is Tōdem?

Tōdem is a branding agency with a focus on purpose, culture and beautiful design. We provide inside-out transformational branding in a world that’s shrinking as quickly as it's expanding. Technology has brought us closer together from a communications perspective, yet the more connected we become, the more disconnected from our purpose and self-worth we feel. People are longing for culture in a culture-less world, meaning in the mundane. That’s why Tōdem was created: to help you, your organization, its employees, and all the lives you touch matter, by creating or reinvigorating your brand from the inside-out.

Our Purpose

We want to bring more meaning into the lives of others, and branding is our vehicle to do so. We understand the power branding has to define, connect, grow and enrich the human experience. Branding is more than a logo–it's a totem with the capacity to hold your values, stories, identity, culture and aspirations. It reminds you of who you are, where you’ve been, and where you want to be, then it gives you a platform to share your identity with the rest of the world.

Behind the Name: TŌDEM

Totems are tangible representations of the intangible. They are not just universal ideas. They hold specific meaning to a specific group of people, whose members are connected on an intrinsic level for reasons significant only to them. We create totems–or to be crystal clear, tōdems.

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Our Mission

It is our mission to bring more meaning to the workplace by giving companies a living brand that internally unites its employees and externally connects to others, fueling growth and happiness.

Our Vision

Our vision is to create an agency with a fresh perspective that approaches branding with purpose, practicality, authenticity and simplicity. We wish to inspire a new way of thinking that allows for more businesses to thrive with a new sense of purpose and intent.

Our Internal Mantra

Use your talents to enrich the lives of others.

Our External Promise

We promise to be an attentive, insightful and enthusiastic partner who is as emotionally and spiritually invested in your business as you are, with a deep desire to see you reach your full potential by developing a well-rounded living brand with longevity and not simply short-term pizzazz.

Our People

Rhem Galloway

Chief Brand Leader

Rhem feels right at home with her 10 and 8-year-old when they are surrounded with markers, crayons and paint, the same as she did when she was their age. Being creative with a wandering (yet curious) mind has been a part of who she is for as long as she, or anyone that knows her, can remember.

Unlike most, she did not choose graphic design, it sort of chose her when her mother said she couldn’t be a starving artist. In fact, she didn’t even know what graphic design was, but after graduating from USC and the renowned Portfolio Center in Atlanta, she not only knew what graphic design entailed, she was keenly aware of how to use her noggin (although some of her friends might beg to differ…). Rhem started out her design career at Brains on Fire, a local yet national, Word of Mouth creative agency. But when a recession hits and you’re the lowest on the totem pole (no pun intended), well… you start freelancing and never look back. As a freelancer for over 10 years, Rhem was able to enjoy the entire branding process from start to finish, make lots of new connections, embrace her entrepreneurial and leadership genes, and build a positive reputation and family along the way. Now as a business owner, with a growing team by her side, she looks forward to seeing what the future holds as they put their talents, personalities and passion to use, with Tōdem. As Chief Brand Leader, Rhem has her hands in nearly every aspect of Tōdem. Not much goes out the door that she has not put her finger on in one way or another. She juggles many hats but her favorite part of the job is one-on-one time with clients and seeing everyone’s hard work payoff when whatever is at hand comes to life.

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Amy Norton

Strategic Brand Leader

Amy was introduced to marketing early on and knew, without a doubt, that it’s what she was meant to do. Never looking back, she carried the drive for her future career through her college years at the University of South Carolina before moving to Atlanta and then landing in Greenville, where she put her talents, passion and creativity to work!

A natural problem solver and left brain / right brain thinker, her analytical mind and love of putting together the pieces of a brand, coupled with a flair for creative thinking, has helped build brands of all sizes across a variety of industries—from real estate, to healthcare, construction, automotive, finance, education and retail, to name a few. Amy spent 15 years building, maintaining and growing brands, as well as paving the way for agency growth as a whole before joining the Tōdem team. She now leads brand strategy for Tōdem and our portfolio of clients, as well as all operational aspects of our agency. Her depth of experience in account management, her knack for building trusted relationships (as well as brands), and her strategic thinking ability helps ensure our clients’ brands are intentional, meaningful, and are built to generate long-term advocacy. When she’s not at work, Amy enjoys outdoor adventures with her husband and their three young boys, exploring Greenville’s latest and greatest, and, of course, puzzles!

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Lucy Zeiger

Senior Brand Leader

Lucy spent most of her childhood playing sports, dreaming of becoming a dolphin trainer, and eating Reese’s cups. While this type A, competitive rule follower did not end up with dolphins, her left-brained logic and creative problem solving turned her into a valuable asset for brands both large and small.

Since graduating Clemson with a degree in Graphic Communications, Lucy honed her creative and marketing skills from years of experience on both the agency and client-side. She now has a portfolio filled with everything from luxury real estate communities to minor league baseball. Lucy thrives on the problem-solving challenges that come with creative marketing and finds that no day is like her last. Her passion for sharing a brand's story, or the why behind their what, lead her to Tōdem where, as Brand Sherpa, Lucy has the opportunity to assist companies in reaching new heights day in and day out. In her downtime, you can find Lucy chasing after her two girls, Peyton and Addison, throwing a ball for her energetic lab, Hampton, or engaging in a little friendly competition with her husband, Bryan. And if she could leave you with one piece of advice. If ever in doubt, sleep on it.

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Caroline Reinhardt

Senior Brand Leader

Packing a car for a long road trip represents a good time for almost no one. But Caroline welcomes the opportunity to solve this sort of puzzle in life and in work. In both the action of packing a car and in graphic design, everything has a place and ideal orientation, and your success or failure hinges on the optimum use of the elements within the given space.

Choosing a college was not one of those puzzles, as Caroline followed a long line of family members to Clemson University. She graduated magna cum laude with a BS in Graphic Communications in 2006 and worked in several marketing departments before branching out on her own as a freelance designer. Caroline lives in Greenville, SC and spends most of her time trying to keep up with her husband Nick, two energetic girls Martha and Frances, and busy boy, Mac. From princess dress-up to hiking and soccer practice, they enjoy a wide range of activities together, and you can always hear laughter coming from their home. Caroline loves that working at Tōdem offers her the opportunity to work in the field she has always loved, doing what she loves to do every day while maximizing the time she’s able to spend with her family. As Senior Brand Leader, Caroline thoughtfully carries out any visual task put in front of her and then some. From logos to layouts and t-shirts to grand signage, the job gets done with careful attention to detail and beautiful execution. Ask and you shall receive exactly what you asked for, with sweet personality to boot.

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Tiffany Williams

Strategic Thought Leader

As a child, Tiffany dreamed of being a backup dancer for Janet Jackson. Although she may not be dancing at Tōdem, she does love that she has found a profession which allows her to use her creativity.

Tiffany graduated magna cum laude as a Studio Art major from Wake Forest University. She then moved to Atlanta and completed the Portfolio Center’s rigorous Design program. Tiffany’s mantra is to spread joy in the world. She finds that her work at Tōdem does just that. She is able to facilitate her clients in finding their company’s purpose so that owners and employees alike find fulfillment through their job. Having lost her parents in a car accident, Tiffany has a deep understanding of how precious the people are in her life. She adores her husband, Freddie, and her two children, Kass and Lindlee. Since she has an 8-year-old son and a 5-year-old daughter, she laughs at that fact that she can always find a baseball and a bow in her purse at any given time. As the Strategic Thought Leader, Tiffany’s eager to learn mind earns her multiple job roles. On any given day this fun, fiery chica is brainstorming, researching, copywriting, evaluating or tackling some crazy task Rhem has handed her. It’s the price you pay for being bright! We’ll take it.

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Regan Thorpe

Brand Designer

Growing up, Regan always created art with whatever materials she had nearby. From intricate etch-a-sketch drawings as a toddler to 12-piece art series in high school, her sense of wonder about the world and the endless possibilities of what could be was always present. It's this value that carried her into her career and ultimately how she found her way to Tōdem.

Graduating with a BA in Graphic Design from Anderson University, Regan joins the Tōdem team as the newest Brand Designer—bringing brands to life through clever, strategic, and thoughtful designs that ultimately help companies reach their goals and tell their stories. Staying true to her ever-curious nature, her process is greatly informed by research and purpose; and her designs are equal parts functional and inspirational.

When she’s not designing, Regan enjoys baking, running through Downtown Greenville, and grabbing queso and margaritas with good friends. With her Charleston roots, she also takes any opportunity she can to travel back to the beach.

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Anastasia Shcherbina

Brand Artist

Anastasia has been dipping her toes in art from a very early age. While most children were attracted to crayons– she was drawn to a simple pencil. Though many would say the tool is boring, she found her satisfaction in shading, blending, and attempting to draw things the way she saw them. That curiosity of form grew into a life-long love of hyper-realistic portraiture that she carried through high school and into Anderson University’s Fine Art program. At AU she earned a B.A. in Art with a double concentration in Graphic Design & Painting and Drawing  

Anastasia discovered her passion for Graphic Design when she took a Foundational Design course during her freshmen year. She blossomed as a designer in Typography class when she utilized her drawing skills to hand render a custom typeface, essentially merging her artistic mindset with a purposeful and structured design. The challenge to blend art and design proved successful when she was awarded a National ADDY for her children’s illustrated book covers during her time at AU. As Brand Artist, Anastasia will be focusing on cranking down letterforms, illustrations, and high-creative needs. Her work is detail-oriented, precise, and of course, full of sketches and renderings as her nature always draws her back to the simple little graphite pencil. If she’s not designing or sketching Anastasia loves to create floral arrangements, test out new recipes, and get crafty with her 4-year-old son Elijah. Her husband Erik and she have recently welcomed a baby girl, Ellie Grace, in March, and are enjoying every precious moment as they watch their family grow.

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Caroline Reynolds

Summer Design Intern

Meet Caroline, our summer design intern! Caroline just finished up her Junior Year at Anderson University as a Graphic Design major with experience in typography, photography, social media, and layout design. She also has a minor in Art History and loves to nerd out about it with anyone that is willing! 

This past semester, most of her time was spent resurrecting a historical typeface and being a founding member of AU’s very own Type Foundry. She also found herself working with a team for photography and social media for a student-led publication! 

Caroline’s passion for design started early, choosing the toys on her Christmas List based on the ones with the prettiest packaging (and from there, the rest was history!)

When she isn’t holed up in the art studio you can find her reading the latest popular novel, on a walk with friends, or picking up a new hobby.  

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Our Culture

Our Values

We have a few rules we live by every day.

  • Treat everyone like they matter–because they do.
  • Don’t stop asking questions.
  • Check your ego at the door.
  • Keep it simple, whatever it is.
  • Be yourself. It’s all you have.
  • Make work a part of your life–not your whole life.
  • Life is short. Give it all you’ve got and then some.
  • When in doubt, look to the inside.
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Inside Tōdem

We're not the stereotypical agency with pool tables in the office and workaholic bosses. We're six women who came together over a common appreciation for depth and meaning in life, and we find that meaning through our work, as well as our lives outside of work. When you come to us for assistance, we're not going to throw out marketing jargon at you. Instead, we'll sit down with you and get to know you. You'll most likely be surprised at the knowledge we'll bring to the table. And by the end of the process, we'll probably all be friends.

“Over time and under the right circumstances, the norms and values of the group to which we belong become our own. We internalize them. We carry them with us. The way we do things around here and why eventually becomes The way I do things and why.
- Angela Duckworth, Author of Grit
Seen enough and ready to roll? Or still have questions?
Meet (Or Chat)

Think we're a fit? Want to hear more? We'd love to meet you in person, and if that's not possible, a phone call or email works too.

Check us out. We're not shy.

Mailing Address

141 Traction Street
Greenville, SC 29611