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Our Services

We make purpose, people and thoughtful design our priority.

At Tōdem, we understand people. In a way, we are almost like brand therapists. We know how to listen and what to listen for. You know yourself better than we ever will, but our guess is you probably need a little help uncovering the good stuff. We also understand what others are looking for and can help steer you in the most appropriate direction for your needs. We help you articulate, cultivate, illuminate, activate and elevate what makes you remarkable, and then we set you free to make your mark.

Articulate

Defining Who You Are

In order for other people to know who you are, it only makes sense that you would need to know who you are first. As Plato said, “Know thyself.” Amazingly, so many companies don’t! Your defining principles act as your “guardrails” for all branding decisions and are an invaluable resource for decision making, culture building, client relations and future marketing endeavors.

The Verbal Brand

Your verbal brand is essential to sustaining brand consistency, authenticity and longevity. In addition to defining who you are, we nail down your personality, target audience, key messages and the experience you want to deliver to your customers or clients.

Naming

“What’s in a name?” Well... a lot! If you have the opportunity to start fresh with a new name... do it! A great name can pack a lot of punch. It also has the power to make you fall in love with your company over and over again every time you hear it.

To make known what you already know, you must articulate and share your thoughts! Otherwise even you may eventually forget them, and the words may only make it to the tip of your tongue.

Cultivate

Grow Your Culture & Brand

Once we establish who you are and what you stand for, we give you the tools to prove you mean what you say, both internally and externally. Guided by the guardrails of your purpose, mission, vision and values, your internal culture will begin to take shape and external brand initiatives will become easier and even enjoyable.

Guardrails for Growth

Once you have your defining principles it would be helpful to know how to use them! The Guardrails for Growth document gives you simple examples of how to use your purpose and values to decide, define, create, educate, activate and more.

Internal Culture Campaign

Company culture doesn’t just magically appear. It must be nurtured and is essential for increased company loyalty, productivity and growth as well as for attracting new talent. By engaging your employees mentally, emotionally, physically and intrinsically, you become healthier on the inside which leads to stronger relationships on the outside.

Brand Engagement Campaign

We don’t want to just give you a brand, we want to give you a living brand. Once we know who you are and what you are all about, we'll put that brand to use by nurturing the 5 areas of The Living Brand in order to build stronger connections to your customers, create a culture others can identify with, and promote your company naturally.

Growth Partner

Need help tackling the to-do list we’ve just handed you? No problem. While by their nature some tasks are not in our wheelhouse, we are happy to assist with any culture building exercises and oversee any of your branding initiatives. As your growth partner, we’ll be right there with you through your culture and brand growing endeavors.

Illuminate

Beautiful Brand Design

Woohoo! The hard part is out of the way. Now let’s get to the fun stuff - your visuals! Logo, graphics, colors, fonts... it’s time to get you lookin’ good. Our design sensibilities are built on simplicity and meaning, leading to logos that are timeless yet are easily identifiable and of course, pass the “t-shirt test.”

The Visual Brand

As vital as we think your verbal brand is, your visual brand is a very close second. It becomes your totem from which you draw meaning, satisfaction, motivation and pride. If all goes well, you will want to plaster your brand everywhere and your employees will wholeheartedly embrace it.

Basic Brand Elements

There’s nothing worse than someone creating something for you then making it totally useless by not giving you the tools to use it. We complete the visual brand phase by providing you with everything needed for future creative endeavors, as well as, a few basic items such as website landing page, social media icons, stationery mock ups and email signatures.

Activate

Foundational Marketing

Like we’ve mentioned, we’re not experts in every aspect of marketing, but there are a few areas we know a thing or two about - primarily to do with your first impression. And we don’t take these things lightly. We love to push the envelope and tap into our creative bones to help you pack the most punch at your most impactful points of impression.

What Can We Help You With:
  • Stationary Suite
  • Collateral
  • Signage
  • Website
  • Social Media Strategy
  • Blog
  • Thought Leadership
  • Event Design
  • Promotional Design

Elevate

Marketing Matchmaking & Brand Stewardship

At this point, we know you from the inside-out, making us the most appropriate stewards of all of your marketing needs. We’re an invested partner with the clarity and context to help you make sound and strategic decisions moving forward. If we’ve never met and you’re simply in need of expert advice or an assessment, we’re ready to get to know you so we can help.

Brand Assessment

Sometimes you need to know what is broken before you can move toward fixing it. We use the 5 areas of The Living Brand to evaluate how well your company is doing in living up to its full brand potential. Once you see how you stack up, a complete brand overhaul or Brand Engagement Campaign might be your next best move.

Culture Assessment

Today, more than ever, a strong company culture is key for long-term success. Unfortunately, most companies don’t even know what it is! Simply put, it’s what unites the humans behind your company in such a way that propels them to grow, produce, create and promote your company naturally. We can tell you where you stand and where you need to be in order for you to harness the power of a strong company culture.

Consulting

We have lots of info packed into our little heads but what good is it if we don’t share it! Whether we’ve already created your brand or you are just now finding us and need a little one-on-one time, we are happy to pass on what we know or act as your brand sherpa when dealing with new marketing initiatives.

Workshops

A little can go a long way and that’s what happens with our group workshop offerings. Take a few hours and discover who you are, get your employees on board with your values, or let us show you why culture is so dadgum important.

• PURPOSE & VALUES DISCOVERY
• VALUES ALIGNMENT WORKSHOP
• CULTURE WORKSHOP

Something strike your fancy but still have questions?
Let us know!
* Required

 

  • Verbal Brand
  • Naming
  • Guardrails for Growth
  • Internal Culture Campaign
  • Brand Engagement Campaign
  • Growth Partner
  • Visual Brand & Basic Brand Needs
  • Foundational Marketing
  • Brand Assessment
  • Culture Assessment
  • Consulting
  • Workshops
Thank you for your interest in Todem!
Keep an eye our for an email from us!
In the meantime, we invite you to check out our Blog or Connect!
Visit Our Blog

Our Brands

Watching our clients bring their vision, lifelong dreams or big ideas to life is why we do what we do. It’s one of the most rewarding things out there. When they bring us on board, it’s a privilege. Our job is to ensure they get off to the best start or restart possible by sharing with them our knowledge and talents. Here are a few of our clients who've set themselves apart by adhering to our advice… put your purpose, mission, and values at the heart of your brand.

Davis Orthodontics

Davis Orthodontics needed a fresh look that captured the personality and energy of Dr. Buddy and his staff. We needed it to appeal to both kids and their parents. Our mission was to develop a brand that was both fun and energic, yet somewhat conservative and professional. We landed on a clean, modern version of Dr. Buddy’s iconic bowtie and brought in loads of fun with three colorful patterns.

SERVICES
Logo & Branding
Collateral
Promotional Items
Stationery

Kester Search Group

Kester Search Group is a recruiting company well on its way to doing great things. They understood from the start the importance of a brand that matched who they are as a company and as a group of individuals.

SERVICES
Logo & Brand Design
Website
Thought Leadership Blog
Promotional Items
Collateral
Stationery
Signage

Highlands Center for Women

Highlands Center for Women branched out to become the only independent OBGYN office in Greenville and needed a fresh look to go along with their big change. Their mission is to empower women and encourage them to embrace and celebrate all aspects of being a woman, and their new brand supports this effort.

SERVICES
Logo & Branding
Launch Event
Promotional Items
Collateral

Pintail Capital Partners

These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."

SERVICES
Naming
Logo & Brand
Website
Stationery
Promotional Items

Narramore Architecture

These guys are not your typical architects. They are down to earth, funny, and without a doubt, dependable, honest and talented. Their new brand is a little bit of old, a lot of new, and resonates with folks just the way they were hoping it would.

SERVICES
Logo & Branding
Website
Stationery

Kate Pennington

Kate discovered her passion for helping others and ran with it. She is now a family and marital therapist in Nashville, Tennessee. Seeking a therapist can be scary and uncomfortable. We took an aspirational and positive approach to her brand as a way to show people therapy offers hope.

SERVICES
Logo & Brand
Stationery
Website
Brochure

Apex Allergy

Apex Allergy is an independent medical practice whose mission is to show patients that going to the allergist can be fun. These doctors are committed to solving your problems with a good attitude and maybe even a little humor.

SERVICES
Naming
Logo & Branding
Website
Stationery

Ramage Lewis

With the wave of millennials entering the workforce, Ramage Lewis knew it was time for a change if they were going to appeal to the new generation of accountants. Their new brand stays true to their traditional roots but adds enough personality to show they are more than just number crunchers.

SERVICES
Logo & Branding
Launch Event
Promotional Items
Signage

Hall Handcrafted

Shane Hall is a true craftsman and capturing that along with his down to earth personality was our mission. We brought in hand-drawn elements and designed the primary logo so he could easily brandish it on his work.

SERVICES
Logo & Brand
Website
Stationery

Prodoh

Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we continue to help these headstrong entrepreneurs take their brand to the next level and seek new ways to have a little fun.

SERVICES
Brand Extension
Collateral
Custom Art
T-shirt Design

Cache & Company

Starting your own business is hard. But when it's your passion and you know it's EXACTLY what you should be doing, all of the hard work pays off. It also makes our job easier! We didn't have to dig too far to see Cache & Company is all about helping you tell the story of your life through the beautiful things in your home.

SERVICES
Logo & Branding
Stationery
Signage

Additional Brands

We have had the privilege to work with so many brave entrepreneurs. We love each and every one of them and enjoy watching them grow!

SERVICES
Logo & Branding
Stationery

Meet (Or Chat)

Think we’re a fit and want to hear more? We’d love to meet you in person, and if that’s not possible, a phone call is great too. Call or email anytime. We look forward to hearing from you.

hello@todembrands.com
864.448.0600
Connect

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Mailing Address

TŌDEM, LLC
730 S. Pleasantburg Drive
Greenville, SC 29607