At Tōdem, we understand people. In a way, we are almost like brand therapists. We know how to listen and what to listen for. You know yourself better than we ever will, but our guess is you probably need a little help uncovering the good stuff. We also understand what others are looking for and can help steer you in the most appropriate direction for your needs. We help you articulate, cultivate, illuminate, activate and elevate what makes you remarkable, and then we set you free to make your mark.
Your verbal brand is essential to sustaining brand consistency, authenticity and longevity. In addition to defining who you are, we nail down your personality, target audience, key messages and the experience you want to deliver to your customers or clients.
“What’s in a name?” Well... a lot! If you have the opportunity to start fresh with a new name... do it! A great name can pack a lot of punch. It also has the power to make you fall in love with your company over and over again every time you hear it.
Once you have your defining principles it would be helpful to know how to use them! The Guardrails for Growth document gives you simple examples of how to use your purpose and values to decide, define, create, educate, activate and more.
Company culture doesn’t just magically appear. It must be nurtured and is essential for increased company loyalty, productivity and growth as well as for attracting new talent. By engaging your employees mentally, emotionally, physically and intrinsically, you become healthier on the inside which leads to stronger relationships on the outside.
We don’t want to just give you a brand, we want to give you a living brand. Once we know who you are and what you are all about, we'll put that brand to use by nurturing the 5 areas of The Living Brand in order to build stronger connections to your customers, create a culture others can identify with, and promote your company naturally.
Need help tackling the to-do list we’ve just handed you? No problem. While by their nature some tasks are not in our wheelhouse, we are happy to assist with any culture building exercises and oversee any of your branding initiatives. As your growth partner, we’ll be right there with you through your culture and brand growing endeavors.
As vital as we think your verbal brand is, your visual brand is a very close second. It becomes your totem from which you draw meaning, satisfaction, motivation and pride. If all goes well, you will want to plaster your brand everywhere and your employees will wholeheartedly embrace it.
There’s nothing worse than someone creating something for you then making it totally useless by not giving you the tools to use it. We complete the visual brand phase by providing you with everything needed for future creative endeavors, as well as, a few basic items such as website landing page, social media icons, stationery mock ups and email signatures.
Sometimes you need to know what is broken before you can move toward fixing it. We use the 5 areas of The Living Brand to evaluate how well your company is doing in living up to its full brand potential. Once you see how you stack up, a complete brand overhaul or Brand Engagement Campaign might be your next best move.
Today, more than ever, a strong company culture is key for long-term success. Unfortunately, most companies don’t even know what it is! Simply put, it’s what unites the humans behind your company in such a way that propels them to grow, produce, create and promote your company naturally. We can tell you where you stand and where you need to be in order for you to harness the power of a strong company culture.
We have lots of info packed into our little heads but what good is it if we don’t share it! Whether we’ve already created your brand or you are just now finding us and need a little one-on-one time, we are happy to pass on what we know or act as your brand sherpa when dealing with new marketing initiatives.
A little can go a long way and that’s what happens with our group workshop offerings. Take a few hours and discover who you are, get your employees on board with your values, or let us show you why culture is so dadgum important.
• PURPOSE & VALUES DISCOVERY
• VALUES ALIGNMENT WORKSHOP
• CULTURE WORKSHOP
Watching our clients bring their vision, lifelong dreams or big ideas to life is why we do what we do. It’s one of the most rewarding things out there. When they bring us on board, it’s a privilege. Our job is to ensure they get off to the best start or restart possible by sharing with them our knowledge and talents. Here are a few of our clients who've set themselves apart by adhering to our advice… put your purpose, mission, and values at the heart of your brand.
Davis Orthodontics needed a fresh look that captured the personality and energy of Dr. Buddy and his staff. We needed it to appeal to both kids and their parents. Our mission was to develop a brand that was both fun and energic, yet somewhat conservative and professional. We landed on a clean, modern version of Dr. Buddy’s iconic bowtie and brought in loads of fun with three colorful patterns.
SERVICES
Logo & Branding
Collateral
Promotional Items
Stationery
Kester Search Group is a recruiting company well on its way to doing great things. They understood from the start the importance of a brand that matched who they are as a company and as a group of individuals.
SERVICES
Logo & Brand Design
Website
Thought Leadership Blog
Promotional Items
Collateral
Stationery
Signage
Highlands Center for Women branched out to become the only independent OBGYN office in Greenville and needed a fresh look to go along with their big change. Their mission is to empower women and encourage them to embrace and celebrate all aspects of being a woman, and their new brand supports this effort.
SERVICES
Logo & Branding
Launch Event
Promotional Items
Collateral
These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."
SERVICES
Naming
Logo & Brand
Website
Stationery
Promotional Items
These guys are not your typical architects. They are down to earth, funny, and without a doubt, dependable, honest and talented. Their new brand is a little bit of old, a lot of new, and resonates with folks just the way they were hoping it would.
SERVICES
Logo & Branding
Website
Stationery
Kate discovered her passion for helping others and ran with it. She is now a family and marital therapist in Nashville, Tennessee. Seeking a therapist can be scary and uncomfortable. We took an aspirational and positive approach to her brand as a way to show people therapy offers hope.
SERVICES
Logo & Brand
Stationery
Website
Brochure
Apex Allergy is an independent medical practice whose mission is to show patients that going to the allergist can be fun. These doctors are committed to solving your problems with a good attitude and maybe even a little humor.
SERVICES
Naming
Logo & Branding
Website
Stationery
With the wave of millennials entering the workforce, Ramage Lewis knew it was time for a change if they were going to appeal to the new generation of accountants. Their new brand stays true to their traditional roots but adds enough personality to show they are more than just number crunchers.
SERVICES
Logo & Branding
Launch Event
Promotional Items
Signage
Shane Hall is a true craftsman and capturing that along with his down to earth personality was our mission. We brought in hand-drawn elements and designed the primary logo so he could easily brandish it on his work.
SERVICES
Logo & Brand
Website
Stationery
Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we continue to help these headstrong entrepreneurs take their brand to the next level and seek new ways to have a little fun.
SERVICES
Brand Extension
Collateral
Custom Art
T-shirt Design
Starting your own business is hard. But when it's your passion and you know it's EXACTLY what you should be doing, all of the hard work pays off. It also makes our job easier! We didn't have to dig too far to see Cache & Company is all about helping you tell the story of your life through the beautiful things in your home.
SERVICES
Logo & Branding
Stationery
Signage
We have had the privilege to work with so many brave entrepreneurs. We love each and every one of them and enjoy watching them grow!
SERVICES
Logo & Branding
Stationery
Think we’re a fit and want to hear more? We’d love to meet you in person, and if that’s not possible, a phone call is great too. Call or email anytime. We look forward to hearing from you.
hello@todembrands.comWe practice what we preach so choose your favorite platform! Pinterest for ideas, Insta for quick shares, and the rest for the latest Tōdem blog posts, articles and more.
TŌDEM, LLC
730 S. Pleasantburg Drive
Greenville, SC 29607
