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The Company

Who is Tōdem?

Tōdem is a branding agency with a focus on purpose, culture and beautiful design. We provide inside-out transformational branding in a world that’s shrinking as quickly as it's expanding. Technology has brought us closer together from a communications perspective, yet the more connected we become, the more disconnected from our purpose and self-worth we feel. People are longing for culture in a culture-less world, meaning in the mundane. That’s why Tōdem was created: to help you, your organization, its employees, and all the lives you touch, matter, by creating or reinvigorating your brand from the inside-out.

Our Purpose

We want to bring more meaning into the lives of others and branding is our vehicle to do so. We understand the power branding has to define, connect, grow and enrich the human experience. Branding is more than a logo. It’s a totem with the capacity to hold your values, stories, identity, culture and aspirations. It reminds you of who you are, where you’ve been, and where you want to be, then gives you a platform to share it with the rest of the world.

Behind the Name: TŌDEM

Totems are tangible representations of the intangible. They are not just universal ideas. They hold specific meaning to a specific group of people, whose members are connected on an intrinsic level for reasons significant only to them. We create totems - or to be crystal clear, tōdems.

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Our Mission

It is our mission to bring more meaning to the workplace by giving companies a living brand that internally unites its employees and externally connects to others, fueling growth and happiness.

Our Vision

Our vision is to create an agency with a fresh perspective that approaches branding with purpose, practicality and simplicity. We wish to inspire a new way of thinking that allows for more businesses to thrive with a new sense of purpose and intent.

Our Internal Mantra

Use your talents to enrich the lives of others.

Our External Promise

We promise to be an attentive, insightful, and enthusiastic partner who is as emotionally and spiritually invested in your business as you are, with a deep desire to see you reach your full potential by developing a well-rounded living brand with longevity and not simply short-term pizzazz.

Our People

Rhem Galloway

Chief Brand leader

Rhem feels right at home with her 7 and 4-year-old when they are surrounded with markers, crayons and paint, the same as she did when she was their age. Being creative with a wandering (yet curious) mind has been a part of who she is for as long as she, or anyone that knows her, can remember.

Unlike most, she did not choose graphic design, it sort of chose her when her mother said she couldn’t be a starving artist. In fact, she didn’t even know what graphic design was, but after graduating from USC and the renowned Portfolio Center in Atlanta, she not only knew what graphic design entailed, she was keenly aware of how to use her noggin (although some of her friends might beg to differ…).

Rhem started out her design career at Brains on Fire, a local yet national, Word of Mouth creative agency. But when a recession hits and you’re the lowest on the totem pole (no pun intended), well… you start freelancing and never look back. As a freelancer for over 10 years, Rhem was able to enjoy the entire branding process from start to finish, make lots of new connections, embrace her entrepreneurial and leadership genes, and build a positive reputation and family along the way. Now as a business owner, with a growing team by her side, she looks forward to seeing what the future holds as they put their talents, personalities and passion to use, with Tōdem.

As Chief Brand Leader, Rhem has her hands in nearly every aspect of Tōdem. Not much goes out the door that she has not put her finger on in one way or another. She juggles many hats but her favorite part of the job is one-on-one time with clients and seeing everyone’s hard work payoff when whatever is at hand comes to life.

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Caroline Reinhardt

Visual Brand Keeper

Packing a car for a long road trip represents a good time for almost no one. But Caroline welcomes the opportunity to solve this sort of puzzle in life and in work. In both the action of packing a car and in graphic design, everything has a place and ideal orientation, and your success or failure hinges on the optimum use of the elements within the given space.

Choosing a college was not one of those puzzles, as Caroline followed a long line of family members to Clemson University. She graduated magna cum laude with a BS in Graphic Communications in 2006 and worked in several marketing departments before branching out on her own as a freelance designer.

Caroline lives in Greenville, SC and spends most of her time trying to keep up with her husband Nick, two energetic girls Martha (5) and Frances (2), and permanent puppy/black lab mix Waylon. From princess dress-up to hiking and soccer practice, they enjoy a wide range of activities together, and you can always hear laughter coming from their home. Caroline loves that working at Tōdem offers her the opportunity to work in the field she has always loved, doing what she loves to do every day while maximizing the time she’s able to spend with her family.

As Visual Brand Keeper, Caroline thoughtfully carries out any visual task put in front of her and then some. From logos to layouts and t-shirts to grand signage, the job gets done with careful attention to detail and beautiful execution. Ask and you shall receive exactly what you asked for, with sweet personality to boot.

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Tiffany Williams

Resident Smart Girl

As a child, Tiffany dreamed of being a backup dancer for Janet Jackson. Although she may not be dancing at Tōdem, she does love that she has found a profession which allows her to use her creativity.

Tiffany graduated magna cum laude as a Studio Art major from Wake Forest University. She then moved to Atlanta and completed the Portfolio Center’s rigorous Design program. Tiffany’s mantra is to spread joy in the world. She finds that her work at Tōdem does just that. She is able to facilitate her clients in finding their company’s purpose so that owners and employees alike find fulfillment through their job.

Having lost her parents in a car accident, Tiffany has a deep understanding of how precious the people are in her life. She adores her husband, Freddie, and her two children, Kass and Lindlee. Since she has an 8-year-old son and a 5-year-old daughter, she laughs at that fact that she can always find a baseball and a bow in her purse at any given time.

As the Resident Smart Girl, Tiffany’s eager to learn mind earns her multiple job roles. On any given day this fun, fiery chica is brainstorming, researching, copywriting, evaluating or tackling some crazy task Rhem has handed her. It’s the price you pay for being bright! We’ll take it.

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Our Culture

Our Values

We have a few rules we live by every day. We like to practice what we preach. It’s not always easy but it’s what makes us who we are.

  • Treat everyone like they matter, because they do.
  • Don’t stop asking questions.
  • Check your ego at the door.
  • Keep it simple, whatever it is.
  • Be yourself. It’s all you have.
  • Make work a part of your life not your whole life.
  • Life is short. Give it all you’ve got and then some.
  • When in doubt, look to the inside.
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What to Expect

At Tōdem, you can expect to find a group of women who genuinely love what they do. No matter which one of us you are talking to, rest assured we all have your best interests at heart. You can expect lots of collaboration, organization and clarity. We won’t bog you down with hard to understand marketing jargon or proprietary processes, but will act as your brand sherpa, helping you take your organization to new heights. We are here to help you harness the best, smartest and most beautiful aspects of who you are as a company. We are here to help you create your own totem from which you can draw more meaning, energy and success well into the future.

“Over time and under the right circumstances, the norms and values of the group to which we belong become our own. We internalize them. We carry them with us. The way we do things around here and why eventually becomes The way I do things and why.
- Angela Duckworth, Author of Grit

Our Brands

Watching our clients bring their vision, lifelong dreams or big ideas to life is why we do what we do. It’s one of the most rewarding things out there. When they bring us on board, it’s a privilege. Our job is to ensure they get off to the best start or restart possible by sharing with them our knowledge and talents. Here are a few of our clients who've set themselves apart by adhering to our advice… put your purpose, mission, and values at the heart of your brand.

Davis Orthodontics

Davis Orthodontics needed a fresh look that captured the personality and energy of Dr. Buddy and his staff. We needed it to appeal to both kids and their parents. Our mission was to develop a brand that was both fun and energic, yet somewhat conservative and professional. We landed on a clean, modern version of Dr. Buddy’s iconic bowtie and brought in loads of fun with three colorful patterns.

SERVICES
Logo & Branding
Collateral
Promotional Items
Stationery

Kester Search Group

Kester Search Group is a recruiting company well on its way to doing great things. They understood from the start the importance of a brand that matched who they are as a company and as a group of individuals.

SERVICES
Logo & Brand Design
Website
Thought Leadership Blog
Promotional Items
Collateral
Stationery
Signage

Highlands Center for Women

Highlands Center for Women branched out to become the only independent OBGYN office in Greenville and needed a fresh look to go along with their big change. Their mission is to empower women and encourage them to embrace and celebrate all aspects of being a woman, and their new brand supports this effort.

SERVICES
Logo & Branding
Launch Event
Promotional Items
Collateral

Pintail Capital Partners

These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."

SERVICES
Naming
Logo & Brand
Website
Stationery
Promotional Items

Narramore Architecture

These guys are not your typical architects. They are down to earth, funny, and without a doubt, dependable, honest and talented. Their new brand is a little bit of old, a lot of new, and resonates with folks just the way they were hoping it would.

SERVICES
Logo & Branding
Website
Stationery

Kate Pennington

Kate discovered her passion for helping others and ran with it. She is now a family and marital therapist in Nashville, Tennessee. Seeking a therapist can be scary and uncomfortable. We took an aspirational and positive approach to her brand as a way to show people therapy offers hope.

SERVICES
Logo & Brand
Stationery
Website
Brochure

Apex Allergy

Apex Allergy is an independent medical practice whose mission is to show patients that going to the allergist can be fun. These doctors are committed to solving your problems with a good attitude and maybe even a little humor.

SERVICES
Naming
Logo & Branding
Website
Stationery

Ramage Lewis

With the wave of millennials entering the workforce, Ramage Lewis knew it was time for a change if they were going to appeal to the new generation of accountants. Their new brand stays true to their traditional roots but adds enough personality to show they are more than just number crunchers.

SERVICES
Logo & Branding
Launch Event
Promotional Items
Signage

Hall Handcrafted

Shane Hall is a true craftsman and capturing that along with his down to earth personality was our mission. We brought in hand-drawn elements and designed the primary logo so he could easily brandish it on his work.

SERVICES
Logo & Brand
Website
Stationery

Prodoh

Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we continue to help these headstrong entrepreneurs take their brand to the next level and seek new ways to have a little fun.

SERVICES
Brand Extension
Collateral
Custom Art
T-shirt Design

Cache & Company

Starting your own business is hard. But when it's your passion and you know it's EXACTLY what you should be doing, all of the hard work pays off. It also makes our job easier! We didn't have to dig too far to see Cache & Company is all about helping you tell the story of your life through the beautiful things in your home.

SERVICES
Logo & Branding
Stationery
Signage

Additional Brands

We have had the privilege to work with so many brave entrepreneurs. We love each and every one of them and enjoy watching them grow!

SERVICES
Logo & Branding
Stationery

Meet (Or Chat)

Think we’re a fit and want to hear more? We’d love to meet you in person, and if that’s not possible, a phone call is great too. Call or email anytime. We look forward to hearing from you.

hello@todembrands.com
864.448.0600
Connect

We practice what we preach so choose your favorite platform! Pinterest for ideas, Insta for quick shares, and the rest for the latest Tōdem blog posts, articles and more.

Mailing Address

TŌDEM, LLC
730 S. Pleasantburg Drive
Greenville, SC 29607